Manajemen humas radio Rama 104.7FM Bandung dalam meningkatkan pemasang iklan

Triadi, Muhamad Sidik (2018) Manajemen humas radio Rama 104.7FM Bandung dalam meningkatkan pemasang iklan. Diploma thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

This writing aims to determine radio public relations management Rama FM Bandung in increasing advertisers from the stages of planning, organizing, implementation to supervision, this research method uses a case study method to determine the characteristics by interacting directly and deeply about a case and summary illustrated in the above context underlying to explore and describe the activities carried out by radio Rama FM Bandung in improving advertisers. The analysis of this study uses descriptive qualitative. The results showed that the radio public relations management activities of Rama FM Bandung in increasing advertisers began in the first stage, namely the planning of making proposals, program innovation, packaging of advertisements and delivery of advertisements. The second stage is organizing with communication, forming teams, considering assignments, and approval from the leadership. The third stage is the implementation of tasks, presentations, implementation of tasks according to the arrangement, implementation of activities. The fourth stage is monitoring coordination, the performance of the team in charge, the ongoing program, and monitoring the process as an evaluation material.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Management Public Relations; Improve; Advertiser;
Subjects: Area Planning > City Planning
Divisions: Fakultas Dakwah dan Komunikasi > Program Studi Hubungan Masyarakat
Depositing User: Muhamad Sidik Triadi
Date Deposited: 11 Dec 2018 08:04
Last Modified: 11 Dec 2018 08:04
URI: http://digilib.uinsgd.ac.id/id/eprint/17333

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