Aktivitas Press Relations Biro Humas Komisi Pemberantasan Korupsi Republik Indonesia

Rosyada, Amrina (2017) Aktivitas Press Relations Biro Humas Komisi Pemberantasan Korupsi Republik Indonesia. Diploma thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

Penelitian ini bermula dari latar belakang permasalahan aktivitas lembaga penegak hukum negara yang melibatkan pihak pers dan semakin tersorot oleh publik. Hal ini kemudian dimanfaatkan oleh Komisi Pemberantasan Korupsi sebagai lembaga antikorupsi berupaya menyelenggarakan aktivitas-aktivitas humas yang berkaitan dengan pers. Demi menjaga hubungan yang harmonis, maka Biro Humas KPK sebagai teknisi komunikasi yang berperan dalam mengkomunikasikan pesan-pesan kepada publik melalui kegiatan konferensi pers, siaran pers, dan kunjungan pers. Berdasarkan konteks diatas, maka tujuan dari penelitian ini yaitu; mengetahui bagaimana aktivitas press conference, aktivitas press release, dan aktivitas press tour yang dilaksanakan oleh Biro Humas KPK. Pemilihan konsep yang digunakan adalah empat model komunikasi public relations James Grunnig. Model komunikasi PR ini digunakan sebagai alat pembedah dalam pembahasan pada ketiga aktivitas humas tersebut untuk memperoleh model yang paling efektif. Dalam mencari data dan informasi yang dibutuhkan, peneliti menggunakan tipe pendekatan kualitatif, dengan menggunakan data primer berupa observasi dan wawancara mendalam dengan pihak yang terlibat langsung dalam aktivitas humas. Metode yang digunakan dalam penelitian ini adalah metode studi deskriptif, yang mendeskripsikan aktivitas humas KPK dalam melaksanakan hubungan pers. Hasil penelitian membuktikan bahwa Biro Humas KPK RI telah menerapkan model komunikasi PR Grunnig dalam menyelenggarakan kegiatan-kegiatan humas. Berdasarkan hal tersebut diketahui bahwa kegiatan konferensi pers yang laksanakan oleh KPK selaras dengan model komunikasi PR Two-Way Symmetrical, Penulisan dan pembuatan siaran pers sesuai dengan model Public Information dan kegiatan kunjungan pers sejalan dengan model Two Way Asymmetrical. ABSTRACT Amrina Rosyada. Press Relations Activities Of Public Relations Bureau Of The Corruption Eradication Commission Of The Republic Of Indonesia. This research began from the background of the problems of state law enforcement activities involving the press and increasingly highlighted by the public. This was used by the Corruption Eradication Commision as an institution anti-corruption trying to hold public relations activities related to the press. To maintain harmonious relations, the Public Relations Bureau KPK as a communication technician had a role in communicating the messages to the public through the press conferences activity, press releases and press visits. Based on the above, the purpose of this research are; know how the press conferences activities, press releases activities, and press visits activities conducted by the Public Relations Bureau of KPK. The selection of the concept used four models of Public Relations Communication by James Grunig. This communication model is used as a dissecting tools in the discussion on these three public relations activities to obtain the most effective model. In search of the data and information required, the researcher uses the type of qualitative approach, using primary data in the form of observation and in-depth interviews with parties directly involved in public relations activities. The method used in this research is descriptive study method, which describes the public relations activities of KPK in conducting press relations. The result prove that the Public Relations Bureau of the KPK has implemented a model of public relations communication Grunig in conducting public relations activities. Based on the above mentioned that the press conference held by KPK is in line with the communication model of Two-Way Symmetrical, writing and making press releases in accordance with the model of Public Information, and press visits activities in line with the model of Two Way Asymmetrical.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: konferensi pers; siaran pers; kunjungan pers;
Subjects: Relationship of Libraries > Relationships with Government
Social Interaction, Interpersonal Relations > Communication
Social Interaction, Interpersonal Relations > Verbal Communication
Social Interaction, Interpersonal Relations > Media of Communication, Mass Media
Divisions: Fakultas Dakwah dan Komunikasi > Program Studi Hubungan Masyarakat
Depositing User: Amrina Rosyada
Date Deposited: 18 May 2018 07:09
Last Modified: 18 May 2018 07:09
URI: http://digilib.uinsgd.ac.id/id/eprint/9260

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