From Philosophy to Practice: Building Sustainable Tourism through Balinese Local Wisdom

Mulyana, Mulyana and Busro, Busro (2025) From Philosophy to Practice: Building Sustainable Tourism through Balinese Local Wisdom. From Philosophy to Practice: Building Sustainable Tourism through Balinese Local Wisdom, 106 (2). pp. 1-17. ISSN 2414-3324

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Abstract

This study aims to analyze the role of Balinese Hindu cultural values, particularly TatTwam Asi (I am you, you are me) and Menyama-Braya (brotherhood and solidarity), infostering social harmony and supporting the sustainability of tourism in Bali. This researchemploys a qualitative method with a case study approach, focusing on the religioustourism site of Wali Pitu. Data were collected through in-depth interviews, participatoryobservation, and document analysis. The findings reveal that Tat Twam Asi strengthenssocial integration by instilling an awareness of the unity of all beings. At the same time,Menyama-Braya serves as a social mechanism that promotes interfaith solidarity. Theimplementation of these values is reflected in the active participation of local communitiesin managing cultural tourism destinations, maintaining a balance between economicbenefits and cultural preservation. The study's implications highlight that a culture-basedstrategy can effectively create inclusive and sustainable tourism. The primary contributionof this research lies in its in-depth exploration of how local cultural values can beintegrated into tourism policies and practices. However, this study has limitations in itsgeographical scope and research timeframe, which could be expanded in future studiesto gain a broader understanding of these dynamics.

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