Exploring semantic changes in "Generation Alpha" slang through Eric Jeng and Local 12 YouTube Channels

Aurelia, Zahra Tsabita (2025) Exploring semantic changes in "Generation Alpha" slang through Eric Jeng and Local 12 YouTube Channels. Sarjana thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

Slang among Generation Alpha, especially slang that spreads on social media, often undergoes changes in meaning from its original form. This study aims to identify the types of semantic changes that occur in Generation Alpha slang and analyze the factors that cause these changes. This study employs a qualitative descriptive method based on Ullmann (1964) framework for meaning change, which categorizes changes as restriction of meaning, extension of meaning, pejorative development, or ameliorative development. Ullmann's theory, which discusses six causal factors: linguistic, social, psychological, historical, foreign influence, and the need for new names, is also used to analyze the causal factors. Analysis of 32 slang data points revealed that extension of meaning is the most common type of change (29 cases), followed by ameliorative development (11 cases), pejorative development (six cases), and restriction of meaning (three cases). Extension of meaning occurs more frequently because Generation Alpha tends to use existing words and assign new meanings to them in various contexts. Only four of the six causal factors were identified: social (present in all data), psychological (29 data points), linguistic (10 data points), and the need for new names (four data points). Historical and foreign influence factors were not found because the slang analyzed did not originate from historical institutional changes or interlingual borrowing, but rather from digital social innovation. Some terms underwent more than one type of change and were influenced by more than one factor. “Brainrot” is the only word that experienced all four factors simultaneously.

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