Hate speech content and the presupposition in the commentaries on The Little Mermaid Official Trailer on Disney YouTube channel

Alifa, Idzni Absharina (2025) Hate speech content and the presupposition in the commentaries on The Little Mermaid Official Trailer on Disney YouTube channel. Sarjana thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

This study examines hate speech comments on the trailer for the live-action version of The Little Mermaid uploaded through Disney's official YouTube channel. The purpose of this study is to classify the types of hate speech, and identify the types of presuppositions to identify the types of intentions of hate speech. This research employs a qualitative descriptive method to explore the types of hate speech and presuppositions to identify the intentions of hate speech in digital communication. The data were sourced from the comments section of The Little Mermaid trailer, posted on the Disney YouTube channel, with a focus on user comments that contain hate speech. Of the nine types of hate speech, according to Mondal (2017), namely based on race, behavior, physical, sexual orientation, class, gender, ethnicity, religion, and disability, only three types were found in the 52 data analyzed, namely race, behavior, and physical. The most dominant type of hate speech is based on race, indicating that racial identity is still the main trigger in online hatred. In the presupposition aspect, five of the six types of presuppositions, according to Yule (1966), were identified: existential, factive, counterfactual, lexical, and structural. However, the type of non-factive presupposition was not found in the 15 data analyzed. After analyzing presuppositions, researchers can determine the types of intentions of hate speech based on Waldron's theory (2012), such as undermining dignity and signaling to sympathizers. Of the 15 data analyzed, the most dominant presupposition is existential presupposition, and its intentions are undermining dignity. This shows that most hate speech implicitly assumes the existence of the target group to reinforce discriminatory messages, and confirms that hate speech in social media works subtly but systematically to form stereotypes and reinforce social exclusion, by utilizing language structures that appear neutral but are loaded with ideological meaning. Thus, this study confirms that hate speech is not only expressed explicitly but also embedded through language structures and implicit assumptions that can reinforce discrimination and social exclusion against certain groups.

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