The Analysis of Pepsi Poster Advertisements

Yanti, Selvi (2016) The Analysis of Pepsi Poster Advertisements. Sarjana thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

Selvi Yanti. 1125030242. The Analysis of Pepsi Poster Advertisements Bachelor Thesis, English Department, Faculty of Adab and Humanity, State Islamic University of Sunan Gunung Djati Bandung. Advisors: 1. Dr. Dedi Sulaeman, M.Hum 2. Ika Yatmikasari, SS, M.Pd Poster is media for a producer to advertise its product to public. Similar to other advertisement media, poster also contains signs. Sign is used to convey an implicit meaning which has to be interpreted by people. In this case, this study is undertaken to observe those sign by raising the following questions: (1) How are the relation between the tagline and the picture in Pepsi poster advertisements? (2) How do the Pepsi poster advertisements represent the product itself? To answer the research questions, the writer used semiotic theory by Peirce which stated that sign is something which can stand to somebody for something in some respect or capacity, and about the triangle meaning those are repretentants, object and interpretant. This research employed descriptive qualitative method to answer the research questions. Data of the research are from 10 Pepsi poster advertisements were taken from internet. The writer analyze the Pepsi poster advertisements based on the definition which is representant is a picture in the Pepsi poster advertisements which can be interpreted into the product. Object is a tagline or slogan in the Pepsi poster advertisements that the sign represents. Interpretant is the response or reaction to the product which is the relation between the tagline and the picture in Pepsi poster advertisements. The results of this research show that in 10 Pepsi poster advertisements have a relation between the tagline and the pictures from 10 Pepsi poster advertisements. All the tagline of each poster advertisement strengthen and support what is contained in the picture of each post advertising. Moreover, 9 of Pepsi poster advertisements are represents the product itself. Because based on the tagline and the picture from 9 poster advertisements, explained what Pepsi itself and 1 of Pepsi poster advertisement is did not represent the product itself, because the tagline and the picture of that advertisement poster does not explain what is Pepsi but rather to demonstrate the existence of competition between its main rival that is Coca-cola. Key Words: Semiotics, Analysis, Advertisement, Poster, Tagline, and Meaning ABSTRAK Selvi Yanti. 1125030242. The Analysis of Pepsi Poster Advertisements Skripsi Jurusan Bahasa dan Sastra Inggris, Fakultas Adab dan Humaniora, Universitas Islam Sunan Gunung Djati Bandung. Pembimbing: 1. Dr. Dedi Sulaeman, M.Hum 2. Ika Yatmikasari, SS, M.Pd Poster adalah media dari sebuah perusahaan untuk mengiklankan produknya kepada masyarakat. Sama dengan media iklan lainnya, dalam poster juga terdapat tanda-tanda. Tanda digunakan melalui pertanyaan-pertanyaan berikut: (1) How are the relation between the tagline and the picture in Pepsi poster advertisements? (2) How do the Pepsi poster advertisements represent the product itself? Untuk menjawab pertanyaan penelitian tersebut, penulis menggunakan teori semiotik dari Peirce yang menyatakan bahwa tanda adalah sesuatu yang dapat berdiri untuk seseorang dan untuk sesuatu dalam apa saja, dan yang mendukung apa yang terkandung dalam gambar dari setiap poster iklan Pepsi. Interpretasi adalah hubungan antara tagline dan gambar dari poster iklan Pepsi. Hasil penelitian ini menunjukkan bahwa dalam 10 poster iklan Pepsi memiliki hubungan antara tagline dan gambar dari masing-masing poster iklan poster tersebut. Semua tagline dari setiap iklan poster memperkuat dan mendukung apa yang terkandung dalam gambar dari setiap poster iklan. Selain itu, 9 dari iklan poster Pepsi merupakan poster iklan yang menggambarkan produk itu sendiri. Karena berdasarkan tagline dan gambar dari 9 iklan poster, menjelaskan apa Pepsi itu sendiri dan dari Pepsi iklan poster tidak mewakili atau menggambarkan produk itu sendiri, karena tagline dan gambar dari poster iklan tidak menjelaskan apa itu Pepsi melainkan untuk menunjukkan adanya persaingan antara saingan utamanya yaitu Coca-cola. Kata Kunci: Semiotička, Analisis, Iklan, Poster, Tagline, dan Makna

Item Type:	Thesis (Sarjana)
Additional Information:	Tidak ada bab 1
Uncontrolled Keywords:	The Analysis of Pepsi Poster Advertisements
Subjects:	Analysis, Theory of Functions > General Aspects of Analysis
Divisions:	Fakultas Adab dan Humaniora > Program Studi Bahasa dan Sastra Inggris
Depositing User:	PKL6 SMKN 11 GARUT
Date Deposited:	08 Oct 2026 09:28
Last Modified:	08 Oct 2026 09:28
URI:	https://digilib.uinsgd.ac.id/id/eprint/121521

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