Code mixing in cooking terms on Jesselyn MCI 8'S Tiktok account in Gourmet with Jess Segment

Yulianti, Fitri and Firdaus, Dadan and Listiani, Toneng (2025) Code mixing in cooking terms on Jesselyn MCI 8'S Tiktok account in Gourmet with Jess Segment. IDEAS : Journal of Language Teaching and Learning, Linguistics and Literature, 13 (1). pp. 2674-2681. ISSN 2338-4778

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Abstract

This study investigates English–Indonesian code mixing in Gourmet with Jess, a TikTokseries by MasterChef Indonesia Season 8 winner Jesselyn Lauwreen. Drawing on Charlotte Hoffman's (1991) typology and using a qualitative descriptive approach, 15 instances of code mixing were identified across 10 videos: 7 intra-sentential, 7 intra-lexical, and 1 pronunciation-based. Intra-sentential mixing (e.g., “Now aku bakal steam”) appeared most frequently, often serving to enhance clarity and connect with viewers. Intra-lexical forms (e.g., “di-marinate,” “garnish-nya”) reflected creative integrationof English into Indonesian grammar, while pronunciation-based instances (e.g., “chicken stock” adapted to local phonology) revealed processes of localization. These patterns indicate that code mixing functions as a deliberate communicative strategy shapedby platform norms, audience expectations, and the performative construction of culinary expertise. A key limitation is the small sample size, which may not fully capture broader code-mixing practices on digital platforms.

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