Pengaruh Social Comparison terhadap Body Dissatisfaction dengan Gratitude sebagai Moderator pada Mahasiswi Emerging Adulthood Pengguna Instagram

Nurdin, Intan Mutiara Sahara (2026) Pengaruh Social Comparison terhadap Body Dissatisfaction dengan Gratitude sebagai Moderator pada Mahasiswi Emerging Adulthood Pengguna Instagram. Sarjana thesis, UIN Sunan Gunung Djati bandung.

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Abstract

INDONESIA: Fenomena body dissatisfaction di kalangan mahasiswi emerging adulthood pengguna Instagram semakin meningkat akibat tingginya paparan terhadap standar kecantikan yang tidak realistis dan perilaku social comparison. Penelitian ini bertujuan untuk menganalisis pengaruh social comparison terhadap body dissatisfaction dengan gratitude sebagai variabel moderator. Pendekatan yang digunakan bersifat kuantitatif dengan desain kausalitas, melibatkan 376 mahasiswi berusia 18–25 tahun di Kota Bandung. Instrumen penelitian mencakup INCOM untuk social comparison, Body Dissatisfaction Scale untuk body dissatisfaction, dan Islamic Gratitude Scale (IGS-10) untuk gratitude. Analisis dilakukan menggunakan Moderated Regression Analysis (MRA) dengan SPSS 30. Hasil menunjukkan bahwa social comparison berpengaruh positif signifikan terhadap body dissatisfaction (R² = 0,454, p < 0,001). Gratitude juga berpengaruh langsung dan memoderasi hubungan social comparison terhadap body dissatisfaction (R² = 0,454, p < 0,05), dengan jenis moderasi semu. Temuan ini menegaskan bahwa tingkat gratitude yang tinggi dapat mengurangi dampak negatif social comparison terhadap body dissatisfaction. ENGLISH: The phenomenon of body dissatisfaction among emerging adult female Instagram users has increased due to high exposure to unrealistic beauty standards and social comparison behaviors. This study aims to examine the effect of social comparison on body dissatisfaction with gratitude as a moderating variable. A quantitative approach with a causal design was employed, involving 376 female students aged 18–25 years in Bandung. Research instruments included the INCOM to measure social comparison, Body Dissatisfaction Scale, and the Islamic Gratitude Scale (IGS-10) to assess gratitude. Data were analyzed using Moderated Regression Analysis (MRA) with SPSS 30. The results indicated that social comparison has a significant positive effect on body dissatisfaction (R² = 0.454, p < 0.001). Gratitude also showed a direct effect and moderated the relationship between social comparison and body dissatisfaction (R² = 0.454, p < 0.05), with a quasi-moderation type. These findings highlight that higher levels of gratitude can reduce the negative impact of social comparison on body dissatisfaction

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