Salsabila, Sherli and Permanaludin, Udayani and Sakinah, R. Myrna Nur (2026) Signs of verbal resistance in the Brave Pink and Hero Green Campaign Posters. JELE: Journal of English Language and Education, 11 (1). pp. 507-518. ISSN 2597-6850
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ENGLISH Language in political campaign posters is increasingly significant as a medium for expressing public resistance and shaping socio-political meaning. This research explores verbal signs in the Brave Pink and Hero Green campaign posters that emerge from the large-scale Indonesian demonstrations in August 2025. During this period, public support for the movement widely appears on social media, not only through the replacement of profile pictures with Brave Pink and Hero Green template, but also through the creation of digital resistance posters. These posters function as a medium for expressing opposition and solidarity through textual elements. Focusing on captions, slogans, and short verbal expressions, this research applies a qualitative descriptive approach. The analysis begins with a descriptive examination of textual elements and proceeds with their classification into Charles Sanders Peirce’s semiotic categories of icon, index, and symbol. The findings indicate that verbal signs play a central role in constructing meanings of resistance within digital campaign media. INDONESIA Bahasa dalam poster kampanye politik semakin memiliki peran penting sebagai media untuk mengekspresikan perlawanan publik dan membentuk makna sosial-politik. Penelitian ini mengeksplorasi tanda-tanda verbal dalam poster kampanye Brave Pink dan Hero Green yang muncul dari demonstrasi besar-besaran di Indonesia pada Agustus 2025. Pada periode ini, dukungan publik terhadap gerakan tersebut banyak muncul di media sosial, tidak hanya melalui penggantian foto profil dengan template Brave Pink dan Hero Green, tetapi juga melalui pembuatan poster perlawanan digital. Poster-poster ini berfungsi sebagai media untuk mengekspresikan oposisi dan solidaritas melalui elemen tekstual. Dengan berfokus pada caption, slogan, dan ekspresi verbal singkat, penelitian ini menggunakan pendekatan deskriptif kualitatif. Analisis dimulai dengan pemeriksaan deskriptif terhadap elemen tekstual, kemudian dilanjutkan dengan pengklasifikasian ke dalam kategori semiotika Charles Sanders Peirce, yaitu ikon, indeks, dan simbol. Hasil penelitian menunjukkan bahwa tanda-tanda verbal memainkan peran sentral dalam membangun makna perlawanan dalam media kampanye digital.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Language; Political Campaign; Brave Pink and Hero Green; Verbal Sign; Semiotics Bahasa, Kampanye Politik, Brave Pink dan Hero Green, Tanda Verbal, Semiotika |
| Subjects: | Political dan Government Science > Political Situation and Condition in Indonesia Political Process > Political Campaigns English Grammar of Standard English |
| Divisions: | Fakultas Adab dan Humaniora > Program Studi Bahasa dan Sastra Inggris |
| Depositing User: | Sherli Salsabila |
| Date Deposited: | 31 Mar 2026 07:00 |
| Last Modified: | 31 Mar 2026 07:01 |
| URI: | https://digilib.uinsgd.ac.id/id/eprint/129273 |
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