Telaah Segitiga Retorika Aristoteles dalam Video Ceramah Digital

Esra, Mohammad Wildan (2026) Telaah Segitiga Retorika Aristoteles dalam Video Ceramah Digital. KOMUNIKA: Jurnal Ilmu Komunikasi, 13 (02). pp. 143-155. ISSN 2621-1645

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Abstract

Indonesia: Perkembangan media digital telah mengubah lanskap dakwah Islam, di mana para dai kini menyampaikan pesan keagamaan melalui platform seperti YouTube. Fenomena ini menuntut kemampuan komunikasi yang persuasif dan adaptif agar pesan mampu bersaing di tengah arus informasi yang deras. Penelitian ini bertujuan menganalisis karakteristik aktualisasi unsur ethos, pathos, dan logos dalam ceramah digital Ustadz Muhammad Nuzul Dzikri berdasarkan teori Segitiga Retorika Aristoteles. Metode yang digunakan adalah YouTube analisis isi kualitatif dengan paradigma konstruktivisme. Sumber data berupa video ceramah berjudul "DUA RASA YANG HARUS ADA | Riyadhus Shalihin" di channel YouTube Muhammad Nuzul Dzikri. Pengumpulan data dilakukan melalui observasi audiovisual dan dokumentasi, kemudian data dikodekan berdasarkan kategori ethos, pathos, dan logos. Hasil penelitian menunjukkan bahwa ethos dibangun melalui pembukaan Islami, kutipan AlQur'an dan hadis, serta rujukan kepada ulama otoritatif. Pathos diaktualisasikan melalui doa kemanusiaan, ekspresi apresiatif, validasi kerentanan spiritual, dan narasi tragik tentang keputusasaan. Logos diterapkan melalui analogi-analogi empiris seperti metafora sayap burung, dosis obat, dan pengalaman siswa untuk mengabstraksi konsep teologis. Kesimpulannya, ceramah digital Ustadz Muhammad Nuzul Dzikri mengimplementasikan trilogi retorika Aristoteles secara terstruktur dan proporsional sehingga menghasilkan komunikasi dakwah yang efektif, rasional, dan menyentuh secara emosional bagi audiens urban. English: The development of digital media has transformed the landscape of Islamic preaching, where religious communicators now deliver messages through platforms such as YouTube. This phenomenon demands persuasive and adaptive communication skills to compete amid information overload. This study aims to analyze the actualization characteristics of ethos, pathos, and logos elements in the digital lectures of Ustadz Muhammad Nuzul Dzikri based on Aristotle's Rhetorical Triangle theory. A qualitative content analysis method with a YouTube constructivism paradigm was employed. The data source is a lecture video entitled "DUA RASA YANG HARUS ADA | Riyadhus Shalihin" on the YouTube channel Muhammad Nuzul Dzikri. Data were collected through audiovisual observation and documentation, then coded according to ethos, pathos, and logos categories. The findings reveal that ethos is constructed through Islamic opening rituals, Qur'anic and hadith citations, and references to authoritative scholars. Pathos is actualized through humanitarian prayers, appreciative expressions, validation of spiritual vulnerability, and tragic narratives about despair. Logos is applied through empirical analogies such as bird's wings, medicine dosage, and student experiences to abstract theological concepts. The conclusion is that Ustadz Muhammad Nuzul Dzikri's digital lectures implement Aristotle's rhetorical trilogy in a structured and proportional manner, producing effective, rational, and emotionally resonant da'wah communication for urban audiences.

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