The use of rhetoric style in the slogan of beauty product advertisement on television advertisement

Fatimah, Euis (2013) The use of rhetoric style in the slogan of beauty product advertisement on television advertisement. Diploma thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

The language in advertisement commonly contains some words persuade for reader interested to buy a product which called as rhetoric style. If you spend the time to watch the advertisement, most of them almost certainly contains of beauty product advertisement care products for women. And in the advertisement so many the language rhetoric style for make people buy the product. Based the phenomenon above the researcher is attracted to conduct research on the use of rhetoric style in the slogan of beauty product advertisement. This research uses rhetoric approach which sees those advertisement languages that is rhetoric style for mentioned the research questions. The researcher uses some instruments like questionnaires and documentation analysis. The data collection using such instrument are slogan advertisements containing word, phrases, or sentences from the readers’ opinion. The data are then analyzed and interpreted analytically. The findings of the research, firstly, go to of rhetoric style. There are twelve kinds of rhetoric style in the slogan beauty product advertisement namely personification, climax, assonance, repetition, mesodiplosis, erotizes, anaphora, aliteratisi, epistrofa, homonym, metaphor, and rhetorica quetion style. secondly, the findings come to the opinion given by respondent to the rhetoric style of beauty product advertisement on television. It is Responts about beauty product advertisement on television. The conclusions of this research are the readers; the rhetoric style in most used in beauty product advertisement is climax. Climax sequences are mind each time increasing importance of previous ideas. The public response to the use of language in advertisement beauty products on television. People found the language beauty product advertisement beauty products and persuade, as if beauty is owned models because the model use of beauty product advertisements. It is much influenced people to buy products that are advertised to have skin like the model in the advertisement. There are two points the researcher would suggest to be considered by the Program of English Letter and its student or by the reader in general. First, to the Program, it is suggested to provide more linguistic which elaborates the research methodology in slogan beauty product. Second, to the student or the reader in general, it is suggested to dig more through about slogan beauty product. There are many rhetoric style in the product advertisement on television, and this paper may be become information about how to study rhetoric style.

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