Fakhruroji, Moch and Muchtar, Khoiruddin (2018) Campaigning #golkarsolid: Branding smage Strategy of Golkar Party in social media. In: Proceedings of the International Conference on Media and Communication Studies 2018. Advances in Social Science, Education and Humanities Research (260). Atlantis Press, pp. 210-214. ISBN 2352-5398
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Abstract
Social media has become one of the popular media in building a political image. In the case of Indonesia, almost all political parties have an official social media account that is not only used as a means to share information to its follower but also to build a political image. One of the largest parties in Indonesia, Golkar Party has an effective political communication strategy that is marked by the victory of some of their candidates in the arena of local elections in various regions in Indonesia. However, the case of leadership dualism that emerged in several major parties in Indonesia also shadowed this party. With the virtual ethnography approach, this article seeks to understand the strategic steps undertaken by the Golkar Party in strengthening their positive image in social media through the hashtag of #golkarsolid socialized through their official accounts on Twitter.
| Item Type: | Book Section |
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| Uncontrolled Keywords: | Image; PR Politics; Branding Image Strategy; Social Media |
| Subjects: | Data Processing, Computer Science > Computer Communications Networks Social Interaction, Interpersonal Relations > Communication Social Interaction, Interpersonal Relations > Media of Communication, Mass Media |
| Depositing User: | Moch Fakhruroji |
| Date Deposited: | 27 Apr 2020 02:34 |
| Last Modified: | 27 Apr 2020 02:34 |
| URI: | https://digilib.uinsgd.ac.id/id/eprint/30497 |
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