The representation of the slogan of the Jakmania Persija

Febrian, Andri (2020) The representation of the slogan of the Jakmania Persija. Diploma thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

Language is a communication tool used by humans to convey all forms of expression. As for this study, the slogan jakmania language as the object of research. Because the Jakmania slogan is a media that has visual signs that are related to signs in people's lives. Each sign, both verbal and non-verbal, has a relationship so that it can produce meaning that depends on the reader's point of view. This study uses a semiotic approach, the researcher uses Roland Barthes' theory analysis of connotation, denotation and myth. Researcher used qualitative methods using data collection in the English language slogan category. In this study, the aim of this research is to find the meaning of the Jakmania slogan and what types of representation are in the slogan. This study found the following findings: The slogan serves as a message of hope and motivation for the supported football team, namely persija. The Jakmania are loyal, loyal, sporty, satirical, fanatical, creative supporters who always maintain unity in maintaining togetherness, even though they come from various groups, ages, or different genders. This is based on what is in the representation of the slogan the Jakmania. Based on the results of the research that has been done, the researcher who can be taken into consideration for further semiotics research is about examining the meaning contained in the football slogan language.

Item Type: Thesis (Diploma)
Uncontrolled Keywords: Slogan; Jakmania; Persija; Support; Football; Verbal; Non-Verbal; Myth;
Subjects: Philosopy and Theory > Semiotics
Linguistics > Research and Statistical Methods of Linguistic
Divisions: Fakultas Adab dan Humaniora > Program Studi Sastra Inggris
Depositing User: Andri Febrian
Date Deposited: 15 Jan 2021 05:28
Last Modified: 15 Jan 2021 05:28
URI: https://digilib.uinsgd.ac.id/id/eprint/36319

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