Fakhruroji, Moch (2020) Belajar Al-Quran Kapan Saja, Dimana Saja: Kampanye Platform Quran Call PPPA Darul Quran melalui Instagram @qurancall. Asyahid Journal of Islamic and Quranic Studies (AJIQS), 2 (2). pp. 397-420. ISSN (E): 2715-5374
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Abstract
In the era of the internet and social media, reading the Quran is no longer a specific activity that must be bound by a certain time and place. This article describes the Instagram-based campaign efforts carried out by PPPA Darul Quran as a pesantren that focuses on the study of the Quran. Using the virtual ethnography method, this research shows how the @qurancall account has become a strategic campaign media aimed at the increasingly literate social media community. In general, the contents of @qurancall not only promote learning and memorizing the Quran anytime and anywhere, but also there are some messages of wisdom that can inspire its followers. Furthermore, this account also has a pragmatic function as a channel to promote PPPA Darul Quran as an institution for studying the Quran in Indonesia.
| Item Type: | Article |
|---|---|
| Subjects: | Al-Qur'an (Al Qur'an, Alquran, Quran) dan Ilmu yang Berkaitan Social Interaction, Interpersonal Relations > Communication Social Interaction, Interpersonal Relations > Media of Communication, Mass Media |
| Divisions: | Fakultas Dakwah dan Komunikasi > Program Studi Jurnalistik |
| Depositing User: | Moch Fakhruroji |
| Date Deposited: | 01 Feb 2021 08:04 |
| Last Modified: | 01 Feb 2021 08:04 |
| URI: | https://etheses.uinsgd.ac.id/id/eprint/36741 |
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