Bachrum, Sarrah Utami (2022) Perilaku igers dalam berinstagram: Analisis Studi kasus komentar pada akun selebgram @Rachelvennya dan akun gosip @Playitsafebaby. Sarjana thesis, UIN Sunan Gunung Djati Bandung.
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Abstract
ABSTRAK Indonesia menduduki peringkat 4 dengan jumlah 93 Juta pengguna media sosial khususnya Instagram, pengguna Instagram atau biasa disebut IGers. IGers diberi akses banyak fitur salah satunya berkomentar. Tujuan penelitian ini untuk mengetahui jenis komentar verbal dan non-verbal dari kedua akun. Teori yang digunakan merupakan Teori Media Baru. Metode yang digunakan merupakan penelitian kualitatif studi kasus. Hasil penelitian, pertama, komentar yang mendominasi terdapat dua jenis yaitu positif dan negatif, kedua, IGers Indonesia sangat minim literasi media sosial, ketiga, kedewasaan dan kesadaran IGers Indonesia masihlah rendah. Meningkatkan literasi media sosial sangat perlu dilakukan oleh seluruh pihak. Kata Kunci : Instagram, Perilaku IGers, Komentar Verbal dan Non-Verbal, Media Sosial, Teori Media Baru. ABSTRACT Indonesia is ranked 4th with a total of 93 million social media users, especially Instagram, Instagram users or commonly called IGers. The purpose of this study was to determine the types of verbal and non-verbal comments from both accounts. The theory used is New Media Theory. The method used is a case study qualitative research. The results of the study, first, both verbal and non-verbal comments were found to be dominated by two types, that positive and negative, second, Indonesian IGers still have very minimal social media literacy, last, Indonesian maturity and awareness is still low. Increasing social media literacy really needs to be done by all people. Keywords : Instagram, Social Media, Social Media, New Media Theory.
| Item Type: | Thesis (Sarjana) |
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| Uncontrolled Keywords: | Instagram; Perilaku IGers; Komentar Verbal dan Non-Verbal; Media Sosial; Teori Media Baru. |
| Subjects: | Applied Psychology Applied Psychology > Interpersonal Relations Social Groups Adult Education > Distance Education Communications Telemunications Communications Telemunications > Wireless Communications |
| Divisions: | Fakultas Dakwah dan Komunikasi > Program Studi Jurnalistik |
| Depositing User: | sarrah utami bachrum |
| Date Deposited: | 28 Dec 2022 02:38 |
| Last Modified: | 28 Dec 2022 02:38 |
| URI: | https://etheses.uinsgd.ac.id/id/eprint/62429 |
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