Hubungan Self-Control dan Hedonism dengan Impulsive Buying pada mahasiswa Psikologi UIN Bandung

Azis, Abdul Malik (2022) Hubungan Self-Control dan Hedonism dengan Impulsive Buying pada mahasiswa Psikologi UIN Bandung. Sarjana thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

Kemajuan teknologi dan sistem jual-beli online di Indonesia berkembang secara pesat terutama di kalangan mahasiswa. Tujuan penelitian ini adalah untuk menguji adakah pengaruh self-control dan hedonism terhadap perilaku impulsive buying Mahasiswa Fakultas Psikologi UIN Sunan Gunung Djati Bandung. Penelitian ini merupakan penelitian kuantitatif yang dilakukan pada mahasiswa aktif Psikologi dengan sampel sebanyak 249 mahasiswa. Analisis yang digunakan untuk menguji pengaruh self-control dan hedonism terhadap perilaku impulsive buying adalah analisis regresi linear berganda. Hasil analisis menunjukkan bahwa self-control memiliki pengaruh yang signifikan dan negatif terhadap perilaku impulsive buying sebesar 12.4% dengan nilai sig. 0.005. Hedonism memiliki pengaruh signifikan dan positif sebesar 15.9% dengan nilai sig. 0.000. Secara simultan diketahui bahwa self-control dan hedonism mempengaruhi perilaku impulsive buying secara signifikan dengan nilai sig. 0.000 dan koefisien determinasi senilai 38% (0.380 R2). Advances in technology and online buying and selling systems in Indonesia are growing rapidly, especially among students. The purpose of this study was to test whether there is an effect of self�control and hedonism on impulsive buying behavior of students of the Faculty of Psychology UIN Sunan Gunung Djati Bandung. This research is a quantitative research conducted on active psychology students with a sample of 249 students. The analysis used to test the effect of self�control and hedonism on impulsive buying behavior is multiple linear regression analysis. The results of the analysis show that self-control has a significant and negative effect on impulsive buying behavior of 12.4% with a sig. 0.005. Hedonism has a significant and positive effect of 15.9% with a sig. 0.000. Simultaneously, it is known that self-control and hedonism significantly affect impulsive buying behavior with sig value. 0.000 and the coefficient of determination is 38% (0.380 R2).

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