Zuhdi, Ahmad and Suryana, Cecep and Pedrason, Rodon and Sasono, Satryo and Habibie, Ahmad Musabiq (2023) Digital campaign: Character branding and framing towards the 2024 presidential election. Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan, 17 (1). pp. 195-208. ISSN 2621-0681
|
Text
1797-5864-1-PB.pdf Download (385kB) | Preview |
Abstract
The existence of social media allows us to interact with anyone quickly and inexpensively. Political figures then use this as a medium in carrying out digital campaigns. This research was carried out to see how social media is used as a digital campaign tool by politicians to build a certain character or image in the eyes of society or the public. This research will be carried out using a qualitative approach and descriptive analysis. The data used in this study comes from the results of previous studies. The results of this study found that it is necessary to have a good brand or image from the public for the popularity of these politicians so that the implementation of digital campaigns can run effectively. Therefore, character- building needs to be done so that the digital campaign carried out to carry out the presidential election in the future can run well.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | digital-campaign; social media; brand character |
| Subjects: | Political dan Government Science > Political Situation and Condition Political Process > Practical Politics |
| Divisions: | Fakultas Dakwah dan Komunikasi > Program Studi Jurnalistik |
| Depositing User: | Dr H. Cecep Suryana |
| Date Deposited: | 12 Jul 2023 04:57 |
| Last Modified: | 12 Jul 2023 04:57 |
| URI: | https://digilib.uinsgd.ac.id/id/eprint/70823 |
Actions (login required)
 |
View Item |
