Aulia, Firda (2023) Denotative, connotative and myth in fashion advertisement on Youtube Channel GUCCI 2021-2022. Sarjana thesis, UIN Sunan Gunung Djati Bandung.
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Abstract
This study aims to analyze the semiotic signs contained in Gucci fashion advertisements, which analyzes the denotative, connotative, and myth signs. Using the semiotic theory presented by Roland Barthes to analyze the signs in Gucci's fashion advertisements found on his YouTube account. In this study, researchers used qualitative methods. This type of research uses a qualitative descriptive approach, namely describing and analyzing the problems found. From the research results obtained, namely denotation and connotation signs in the form of releasing their products that coincide with the big years that are being celebrated. As well as the meaning of the color of the clothes, the background of the place, and the theme of the product, which is well designed. The myths in advertisements were identified by Barthes into three categories. Namely, there were nine pieces of data, including linguistic messages, 11 symbolic message data, and five literal messages. Gucci provides a positive value through the products it releases and the support it provides through stories to give more value to this brand. Therefore, Gucci's selling value is very high in the market.
| Item Type: | Thesis (Sarjana) |
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| Uncontrolled Keywords: | Denotative; Connotative; Myth; Gucci |
| Subjects: | Linguistics Linguistics > Research and Statistical Methods of Linguistic |
| Divisions: | Fakultas Adab dan Humaniora > Program Studi Bahasa Inggris |
| Depositing User: | Firda Wafa Aulia |
| Date Deposited: | 11 Sep 2023 07:33 |
| Last Modified: | 11 Sep 2023 07:33 |
| URI: | https://digilib.uinsgd.ac.id/id/eprint/76534 |
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