Hubungan Self Control dengan Impulsive Buying pada mahasiswa pengguna E-Commerce yang menggunakan Paylater dengan Conformity sebagai moderator

Hanifah, Halida Azhra Nurul (2023) Hubungan Self Control dengan Impulsive Buying pada mahasiswa pengguna E-Commerce yang menggunakan Paylater dengan Conformity sebagai moderator. Sarjana thesis, UIN Sunan Gunung Djati Bandung.

Preview	Text (COVER) 1_cover.pdf Download (72kB) | Preview
Preview	Text (ABSTRAK) 2_abstrak.pdf Download (103kB) | Preview
Preview	Text (DAFTAR ISI) 3_daftarisi.pdf Download (104kB) | Preview
Preview	Text (BAB I) 4_bab 1.pdf Download (192kB) | Preview
	Text (BAB II) 5_bab 2.pdf Restricted to Registered users only Download (304kB) | Request a copy
	Text (BAB III) 6_bab 3.pdf Restricted to Registered users only Download (235kB) | Request a copy
	Text (BAB IV) 7_bab 4.pdf Restricted to Registered users only Download (238kB) | Request a copy
	Text (BAB V) 8_bab 5.pdf Restricted to Registered users only Download (60kB) | Request a copy
	Text (DAFTAR PUSTAKA) 9_daftar pustaka.pdf Restricted to Registered users only Download (307kB) | Request a copy

Abstract

INDONESIA : Impulisve Buying merupakan perilaku pembelian secara spontan tanpa direncanakan dan tanpa pertimbangan terlebih dahulu. Faktor internal yang dapat memengaruhi impulsive buying adalah self control yaitu mengendalikan perilakunya berdasarkan norma di masyarakat, sedangkan faktor eksternal yang dapat memengaruhi impulsive buying adalah conformity yaitu perilaku yang dipengaruhi lingkungan sosialnya. Tujuan penelitian ini adalah untuk mengetahui hubungan antara self control dengan impulsive buying pada mahasiswa pengguna e-commerce yang menggunakan paylater dengan conformity sebagai moderator. Pedekatan penelitian yang digunakan adalah kuantitatif dengan jenis penelitian kausalitas. Teknik sampling yang digunakan adalah non probability sampling dan sampel ditentukan dengan jenis accidental sampling. Jumlah subjek pada penelitian ini sebanyak 177 subjek. Hasil dari penelitian ini menunjukan bahwa adanya variabel kontrol conformity menurunkan hubungan antara variabel self control dengan impulsive buying ENGLISH : Impulsive Buying can be describe as an spontaneous buying action that happened without any plan or consideration from the beginning. Internal Factor that affected impulsive buying is self control, which has a meaning of someone ability to control himself based on the society's norm. On the other hand, external factor that affected impulsive buying is conformity, which has a meaning of someone's act that being affected by its environment. The purpose of this research is to search the answer on the relation between self control and impulsive buying that happen on university student that use pay-later when buying on e-commerce as their shopping-way preference while using conformity as the moderator. The researching approach that is being used in this research is causality that is counted by using quantitative method. The sampling technique that is being used in this research is non-probability sampling with the sample was determined using accidental sampling. The numbers of subjects in this research is 177 subjects. The results of this research show that the existence of the control in conformity variable could result in the decreasing of the connection between the self control variable and impulsive buying variable.

Actions (login required)

View Item