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Pertiwi, Dhea Maylani (2022) Pengaruh diferensiasi produk dan citra merek terhadap keputusan pembelian produk kosmetik Wardah : Studi kasus pada mahasiswi Manajemen Universitas Islam Negeri Sunan Gunung Djati Bandung angkatan 2018-2021. Sarjana thesis, UIN Sunan Gunung Djati Bandung.
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