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Ghaida, Shafira Hessa (2022) Pengaruh Advertising dan Sales Promotion terhadap keputusan Impulse Buying di aplikasi Shopee : Studi kasus pada mahasiswa/i prodi Manajemen FEBI UIN Sunan Gunung Djati Bandung angkatan 2018-2021. Sarjana thesis, UIN Sunan Gunung Djati Bandung.
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