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Items where Author is "Gumilar, Dimas Mulya"

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Gumilar, Dimas Mulya (2025) Pengaruh value proposition, digital marketing, dan brand image terhadap Purchase Intention Smartphone Xiaomi: Studi pada mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Sunan Gunung Djati Bandung. Sarjana thesis, UIN Sunan Gunung Djati Bandung.

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