Semiotic study of global environmental and social issues campaign posters

Marlina, Irma (2022) Semiotic study of global environmental and social issues campaign posters. Sarjana thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

ENGLISH : This research focuses on the analysis of the representations or the signs found in the campaign posters regarding environmental and social issues. The objective of this research is to explore and analyze the meaning of the representation or sign contained in the posters. This research uses descriptive qualitative methods and included in content analysis research. The total data used are 14, consisting of 7 posters that raise environmental issues theme and 7 posters that raise social issues theme. In collecting data, the posters are has criteria; the visualization of images and supporting text are required. The data were analyzed using C. S Peirce's semiotic trichotomy model by emphasizing the relationship between the sign and its object. The results showed in the environmental issues posters there are 14 icons, 19 indexes, and 19 symbols were found and in the social issues posters there are 11 icons, 21 indexes, and 17 symbols were found. Each category of sign has its meaning that is related to the issue raised. INDONESIA : Penelitian ini berfokus pada analisis representasi atau sign yang terdapat dalam poster kampanye mengenai isu lingkungan dan isu sosial. Tujuan dari penelitian ini adalah mengeksplorasi serta menganalisis makna dari representasi atau sign yang terdapat dalam setiap poster. Penelitian ini menggunakan metode kualitatif deskriptif dan termasuk ke dalam penelitian content analysis. Data yang digunakan secara keseluruhan berjumlah 14 yang terdiri dari 7 poster yang mengangkat isu tentang lingkungan dan 7 poster yang mengangkat isu sosial. Dalam pemilihan data, poster diharuskan memenuhi kriteria berupa adanya visualisasi gambar dan teks yang mendukung. Data dianalisis menggunakan model trikotomi semiotika C. S Peirce dengan menekankan hubungan antara sign dan objeknya. Hasil penelitian menunjukkan pada poster yang mengangkat isu mengenai lingkungan ditemukan 14 icon, 19 index, dan 19 symbol serta dalam poster yang mengangkat isu sosial ditemukan 11 icon, 21 index, dan 17 symbol. Masing-masing kategori dari sign memiliki makna dan peran yang menerangkan isu yang diangkat.

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