Manajemen Program Corporate Social Responsibility (CSR) PT. Tirta Investama Cianjur dalam meningkatkan citra perusahaan

Ripaldi, Rangga (2022) Manajemen Program Corporate Social Responsibility (CSR) PT. Tirta Investama Cianjur dalam meningkatkan citra perusahaan. Sarjana thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

INDONESIA: Program ini merupakan program Economis Success and Social Innovations PT. Tirta Investama Cianjur bersama UMKM Dahlia Batik Genturan, upaya keberlanjutan implementasi dan komitmen langsung dari pihak CSR sebagai mandat yang disampaikan langsung ke setiap cabang AQUA Danone. Oleh karena itu penelitian ini bertujuan untuk mendalami proses mendefinisikan masalah atau peluang, perencanaan, pelaksanaan dan evaluasi program CSR PT Tirta Investama bersama Dahlia Batik Genturan. Teori yang digunakan dalam penelitian ini menggunakan konsep empat langkah proses Public Relations oleh Cutlip, Center, dan Broom yang meliputi Mendefinisi masalah atau peluang (analisis situasi), Membuat rencana dan program (strategi), Bertindak dan berkomunikasi (penerapan) dan Mengevaluasi program (penilaian). Metode yang digunakan dalam penelitian ini adalah studi kasus dimana metodestudi kasus merupakan pendekatan penelitian yang menelaah variabel suatu kasus secara intensif, mendalam, dan mendetail. Hasil penelitian dari aspek proses analisis situasi sangat baik namun rencana waktu tidak sesuai menjadi hambatan utama dalam program tersebut, dalam aspek perencanaan cukup tepat yaitu dengan pemetaan sosial meliputi menemukan, mengenali dan mendalami kondisi sosial komunitas, untuk membuat rencana dan program strategi komunikasi saling berhubungan, terstruktur, sistematis dan masif dan proses evaluasi dilakukan secara berkala dan konsisten Maka sarannya dalam proses aspek analisis situasi harus di lakukan planning yang banyak guna terjadinya masalah hambatan waktu, terkait hal lainnya diharapkan ada program lanjutan untuk objek-objek yang lainnya.   ENGLISH: This program is an Economic Success and Social Innovations program of PT. Tirta Investama Cianjur with MSME Dahlia Batik Genturan, ongoing efforts to implement and direct commitment from CSR as a mandate that is delivered directly to each AQUA Danone branch. Therefore, this study aims to explore the process of defining problems or opportunities, planning, implementing and evaluating the CSR program of PT Tirta Investama with Dahlia Batik Genturan. The theory used in this study uses the four-step concept of the Public Relations process by Cutlip, Center, and Broom which includes defining problems or opportunities (situation analysis), making plans and programs (strategy), acting and communicating (implementation) and evaluating programs (assessment). ). The method used in this research is a case study where the case study method is a research approach that examines the variables of a case intensively, in depth, and in detail. The results of the research from the aspect of the situation analysis process are very good but the time plan is not appropriate to be the main obstacle in the program, in the aspect of planning it is quite appropriate, namely by social mapping which includes finding, recognizing and exploring the social conditions of the community, to make plans and programs of interconnected communication strategies, structured, systematic and massive and the evaluation process is carried out regularly and consistently So the suggestion is that in the process of analyzing the situation, a lot of planning should be done in order to have a time constraint problem, related to other things, it is hoped that there will be a follow-up program for other objects.

Item Type: Thesis (Sarjana)
Uncontrolled Keywords: Manajemen; CSR; Citra
Subjects: Social Interaction, Interpersonal Relations > Relations of Individual to Society
General Management > Management for Enterprises
General Management > Plant Management
General Management > Project Management
Divisions: Fakultas Dakwah dan Komunikasi > Program Studi Hubungan Masyarakat
Depositing User: Rangga Ripaldi
Date Deposited: 13 Jul 2022 06:26
Last Modified: 13 Jul 2022 06:26
URI: https://digilib.uinsgd.ac.id/id/eprint/53143

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