Nabila, Bayuni Izzat (2022) Motivational message in Hallo and Duolingo advertisement : The study of semiotic by Peirce. Sarjana thesis, UIN Sunan Gunung Djati Bandung.
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Abstract
Each advertisement has its uniqueness in attracting the audience to a product and bring up a message to the viewers. However, not everyone can understand the messages in it. Therefore, some problems arise. Based on this case, the writer decided to do research on this topic with several research questions (1) How are the motivational messages in Hallo and Duolingo found in the semiotic process? (2) What motivational messages are in the Hallo and Duolingo advertisement? The writer also used a descriptive-qualitative approach to answer the research question, and the data found were analyzed using triadic relation theory by Charles Sanders Peirce regarding semiotics process and theory of need by McClelland. From the data analysis, each of the two advertisements has the same two types of motivational messages, namely need of achievement (nAch) and need of affiliation (nAff). Where the advertisements contain messages to the audience not to give up on everything and keep trying to be better than before, failing does not mean the end of everything, and make a failure a learning process, so we do not fall into the same hole because everyone has the opportunity to get up and fight for their desires, success will come to someone who wants to be patient and passionate about the process. Therefore, people can take the positive messages that are given and learn to understand the meaning of a sign by applying the science of semiotics.
| Item Type: | Thesis (Sarjana) |
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| Uncontrolled Keywords: | Semiotics; triadic relation; advertisement; motivational message; |
| Subjects: | Philosopy and Theory Philosopy and Theory > Semiotics Education, Research of Language, Related Topics of Language Linguistics |
| Divisions: | Fakultas Adab dan Humaniora > Program Studi Sastra Inggris |
| Depositing User: | Bayuni Izzat Nabila |
| Date Deposited: | 28 Jul 2022 01:57 |
| Last Modified: | 28 Jul 2022 01:57 |
| URI: | https://digilib.uinsgd.ac.id/id/eprint/54183 |
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