English blending words analysis in music event flyer advertisement

Purnama, Gema Zalfa Azzuhri (2022) English blending words analysis in music event flyer advertisement. Sarjana thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

Music event flyer appears from the combination of two or more words, which is that process of combination is the blending process. Furthermore, language users intentionally produce new words using Blending but are unaware of it. For example, in the music event flyer advertisement, they create a new lexicon as the title of their event name. However, it only aims to attract the reader’s attention, and they are unaware of it although they are deliberately producing new words. Therefore, the writer chooses this topic to make people aware of the existence of blending. This research was conducted by using a descriptive qualitative method that focuses on analyzing the blending process in music event flyer advertisements posted on the social media platform Instagram from November 2018 to November 2021. The data are analyzed based on blending-type theories stated by (Algeo, 1977) which are the type of blending are; 1) blends with overlapping, 2) blends with clipping, 3) clipping at morpheme boundaries, and 4) blend with clipping and overlapping. In addition, the rule of blending stated by (Plag, 2003) is the first part of the first word element combined with the second part of the second-word element. The letters A, B, C, and D refer to the different parts of the elements involved: A B + C D = AD. According to the research, there are 31 English blending words that can be classified into three types, which are as follows: 1) blend with overlapping, 2) blend with clipping, 3) blend with clipping and overlapping. On the other hand, clipping at morpheme boundaries is a type that was not found in the music event flyer analysis since none of the English blending words is shortened along morpheme boundaries. As a result, it can be concluded that the type of English blending words that are found in the music event flyers are mainly dominated by blends with clipping type. Blending also emerges from several patterns. Furthermore, the form of blending that are found in music event flyers generally emerge from a typical pattern which is where the first part of the first element combines with the second part of the second element; in terms of structure, is A B + C D = AD.

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