Analysis of politeness strategies in Oprah Winfrey’s 2020 vision tour with Lady Gaga as guest star

Wartini, Sri (2023) Analysis of politeness strategies in Oprah Winfrey’s 2020 vision tour with Lady Gaga as guest star. Sarjana thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

The politeness strategies are used to formulate messages to save the hearer's face. Later, it can bring a deep awareness of human conversation in a natural context or situation because the purpose of modesty is to make both the speaker and the listener feel comfortable and understand each other. Because of this, the researcher feels interested and needs to research this topic with research questions: 1. What are the types of politeness strategies reflected in Oprah Winfrey's 2020 Vision Tour with Lady Gaga as a guest star? 2. What factors influence the choice of strategy? This research used the descriptive qualitative method and the theory of politeness strategies from Brown & Levinson (1978). Based on the results of data analysis, the findings showed that there were 35 data containing the use of politeness strategies. The data were divided into 33 positive and two negative politeness strategies. While the factors influencing the use of politeness strategies in this talk show were 9 data on social distance and 26 data on relative power. From the findings, it can be concluded that the strategy widely used in this talk show is the thirteenth strategy, giving or requesting a reason there were 7 data. The factor influencing this strategy is relative power. Furthermore, the second most used strategy in this talk show is the third strategy, intensifying to the hearer; there were 6 data, and the influencing factor is relative power. Moreover, using politeness strategies was a crucial factor in the success of Oprah Winfrey's 2020 Vision Tour.

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