Pengaruh kontrol diri dan relasi parasosial terhadap Celebrity Worship penggemar kpop @NCT_MENFESS

Fauziah, Mira Saskia (2024) Pengaruh kontrol diri dan relasi parasosial terhadap Celebrity Worship penggemar kpop @NCT_MENFESS. Sarjana thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

Celebrity Worship adalah suatu perilaku seseorang terhadap idol yang di cintainya, dimana seseorang ini mengidolakan secara berlebihan atau obsesif dan terlibat ke dalam kehidupan idolnya. Penelitian ini dilakukan dengan metode korelasional dengan menggunakan kuesioner. Analisis data dilakukan dengan menggunakan teknik regresi berganda untuk mengetahui pengaruh kontrol diri dan relasi parasosial terhadap celebrity Worship. Hasil penelitian menyatakan bahwa pengaruh kontrol diri dan relasi parasosial sebesar 57% terhadap celebrity worship pada penggemar kpop @NCT_MENFESS. Kontrol diri memiliki pengaruh yang signifikan terhadap celebrity worship, yang artinya semakin rendah kontrol diri maka semakin tinggi celebrity worship. Kemudian, relasi parasosial juga memiliki pengaruh secara signifikan terhadap celebrity worship, yaitu semakin tinggi relasi parasosial maka semakin tinggi pula perilaku celebrity worship yang ada pada seseorang. Celebrity Worship is a person's behavior towards the idol they love, where someone idolizes excessively or obsessively and is involved in the life of their idol. This study was conducted using a correlational method using a questionnaire. Data analysis was carried out using multiple regression techniques to determine the effect of self control and parasocial relationship on celebrity worship. The results of the study stated that the influence of self control and parasocial relationship was 57% on celebrity worship in kpop fans @NCT_MENFESS. Self control has a significant influence on celebrity worship, which means that the lower the self control, the higher the celebrity worship. Then, parasocial relationship also have a significant influence on celebrity worship, namely the higher the parasocial relationship, the higher the celebrity worship behavior in a person.

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