Pengaruh Body Image dan Neuroticism terhadap Self-Presentation pada remaja SMA pengguna TikTok

Rahmatunnisa, Cindy (2025) Pengaruh Body Image dan Neuroticism terhadap Self-Presentation pada remaja SMA pengguna TikTok. Sarjana thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

INDONESIA: Fenomena penggunaan TikTok yang intensif pada remaja berkaitan dengan meningkatnya tekanan psikologis, seperti stres, kecemasan, dan rendahnya kepercayaan diri. Tekanan ini tidak hanya dipicu oleh standar kecantikan yang tidak realistis dan perbandingan sosial yang berlebihan, tetapi juga oleh kekhawatiran akan menerima komentar negatif dari orang lain. Kondisi tersebut mendorong remaja untuk menampilkan citra diri yang ideal di media sosial guna memperoleh penerimaan dan penghargaan dari lingkungan sosialnya. Berdasarkan fenomena tersebut, penelitian ini bertujuan untuk menguji pengaruh body image dan neuroticism terhadap self-presentation pada remaja SMA yang aktif menggunakan TikTok. Penelitian ini menggunakan pendekatan kuantitatif dengan desain kausalitas, teknik purposive sampling, serta analisis regresi berganda. Instrumen yang digunakan meliputi Multidimensional Body-Self Relations Questionnaire-Appearance Scale (MBSRQ-AS) untuk mengukur body image, NEO Personality Inventory-Revised (NEO-PI-R) untuk mengukur trait neuroticism, dan Self-Presentation on Facebook Questionnaire (SPFBQ) yang diadaptasi ke konteks TikTok untuk mengukur self-presentation. Partisipan penelitian berjumlah 275 siswa/i SMA Negeri 2 Subang yang aktif menggunakan TikTok dan pernah mengunggah foto atau video yang menampilkan dirinya. Hasil analisis menunjukkan bahwa body image (p = 0,005) dan neuroticism (p < 0,001) berpengaruh signifikan secara parsial terhadap self-presentation. Selain itu, keduanya juga berpengaruh secara simultan terhadap self-presentation (p < 0,001), dengan neuroticism memberikan kontribusi lebih besar (8,7%) dibandingkan body image (2%). Temuan ini menegaskan bahwa body image dan neuroticism merupakan faktor psikologis penting yang memengaruhi self-presentation remaja di media sosial, di mana neuroticism menjadi faktor yang lebih dominan, terutama karena sensitivitas remaja terhadap penilaian sosial dan kecemasan akan komentar negatif di lingkungan digital. ENGLISH: The phenomenon of intensive TikTok use among adolescents is associated with increased psychological pressures, such as stress, anxiety, and low self-esteem. These pressures are not only triggered by unrealistic beauty standards and excessive social comparison but also by concerns about receiving negative comments from others. Such conditions drive adolescents to present an idealized self-image on social media in order to gain acceptance and recognition from their social environment. Based on this phenomenon, this study aims to examine the influence of body image and neuroticism on self-presentation among high school students who are active TikTok users. This research employs a quantitative approach with a causal design, purposive sampling technique, and multiple regression analysis. The instruments used include the Multidimensional Body-Self Relations Questionnaire-Appearance Scale (MBSRQ-AS) to measure body image, the NEO Personality Inventory-Revised (NEO-PI-R) to assess the neuroticism trait, and the Self-Presentation on Facebook Questionnaire (SPFBQ), adapted to the TikTok context, to measure self-presentation. The participants consisted of 275 students from SMA Negeri 2 Subang who actively use TikTok and have uploaded photos or videos featuring themselves. The results of the analysis indicate that body image (p = 0.005) and neuroticism (p < 0.001) have a significant partial effect on self-presentation. Furthermore, both variables simultaneously have a significant effect on self-presentation (p < 0.001), with neuroticism contributing more (8.7%) compared to body image (2%). These findings emphasize that body image and neuroticism are key psychological factors influencing adolescents’ self-presentation on social media, with neuroticism being the more dominant factor, particularly due to adolescents’ sensitivity to social evaluation and anxiety about negative comments in the digital environment.

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