Pengaruh Fear of Missing Out dan Self Control terhadap perilaku impulsive buying pada siswa SMA X di Sumedang

Zein Yahya, Ilham Ghufron (2026) Pengaruh Fear of Missing Out dan Self Control terhadap perilaku impulsive buying pada siswa SMA X di Sumedang. Sarjana thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

Pergeseran perilaku belanja digital di kalangan remaja memicu fenomena impulsive buying terhadap produk fashion demi menjaga eksistensi dari tren sosial. Penelitian ini bertujuan untuk menguji pengaruh Fear of Missing Out (FOMO) dan Self-Control terhadap perilaku Impulsive Buying pada siswa SMA X Sumedang. Pendekatan kuantitatif korelasional prediktif digunakan dengan teknik purposive sampling terhadap 222 siswa kelas XI dan XII. Pengumpulan data menggunakan skala Likert dan dianalisis melalui uji regresi linier berganda. Hasil membuktikan bahwa FOMO memberikan pengaruh positif yang signifikan, sedangkan Self-Control memberikan pengaruh negatif yang signifikan terhadap Impulsive Buying. Secara simultan, FOMO dan Self-Control menyumbangkan pengaruh sebesar 64,8% terhadap terbentuknya perilaku Impulsive Buying. Kesimpulannya, interaksi antara besarnya kecemasan sosial akan ketertinggalan tren dan lemahnya kapasitas regulasi diri menjadi penentu utama tingginya impulsivitas belanja pada remaja. The shift in digital shopping behavior among adolescents triggers the phenomenon of impulsive buying towards fashion products to maintain existence within social trends. This study aims to examine the effect of Fear of Missing Out (FOMO) and Self-Control on Impulsive Buying behavior among students of SMA X Sumedang. A predictive correlational quantitative approach was utilized with a purposive sampling technique on 222 students from grades XI and XII. Data were collected using Likert scales and analyzed through multiple linear regression. The results prove that FOMO has a significant positive effect, while Self-Control has a significant negative effect on Impulsive Buying. Simultaneously, FOMO and Self-Control contribute 64.8% to the formation of Impulsive Buying behavior. In conclusion, the interaction between high social anxiety of missing out on trends and weak self-regulation capacity is the main determinant of shopping impulsivity in adolescents.

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