The user understanding of Instagram's GIF in social media based on Saussure's semiotics

Puspitasari, Futri (2019) The user understanding of Instagram's GIF in social media based on Saussure's semiotics. Diploma thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

This study discusses the syntagmatic and paradigmatic relationships that are at the semiotic level of Ferdinand de Saussure. Semiotic is a science that studies the relationship of signs and meanings contained in these signs, while the signs can be in the form of text and images. The syntagmatic and paradigmatic relationships discuss the meaning of the sign relationship based on textual and contextual. This research was conducted using social media as its object, specifically the Instagram application. The purpose of this research is to find out how much one's understanding of the signs and texts used in communication. In addition, this study also aims to provide direction towards the use of social media which must be based on knowledge in order to avoid misunderstandings in communication. This researcher uses descriptive qualitative methods and uses data collection methods with document data and questionnaires. This study uses 10 Instagram accounts taken from students of Adab and Humanities Faculty, Sunan Gunung Djati State Islamic University, Bandung. This data collection is taken from Instagram users who use GIF (stickers) in making stories in the application. This researcher uses the text and images contained in the GIF and is analyzed into a syntagmatic and paradigmatic relationship. Based on the results of this study, this researcher can conclude that not all Instagram users understand the relationship of meaning to the sign of the GIF used in the application. This researcher found several errors in understanding text and images textually and contextually. Most of these Instagram users only understand the meaning of relationships in a textual manner. Thus, based on some mistakes in understanding the meaning, there will be misunderstanding in communication.

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