Solihah, Ghina (2017) The representation of Barbie Culture in You C1000 advertisement. Sarjana thesis, UIN Sunan Gunung Djati Bandung.
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Abstract
The purpose of this research is to understand how YOU C1000 advertisement that constructs the beauty concept and to find out the beauty concept that represented in You C1000 advertisement. In order to describe a beauty concept of Barbie culture in YOU C1000 advertisement, the writer used semiotic theory based on Charles Sanders Peirce. This theory is aimed at knowing the relationship among representament, object and interpretant in YOU C1000. This research used qualitative method to describe the data analysis. The result shows that the signs of YOU C1000 advertisement contains a beauty concept of Barbie’s culture. The object is the product itself, it is YOU C1000 advertisement. Verbal and nonverbal is representament, verbal is the text in the pictures of YOU C1000 ads, and nonverbal is the description from the pictures. Furthermore, the relationship between representament and the object is represented by interpretant, which is beauty woman such as Miss Universe as a symbol of beautiful. She certainly haves a white skin, flawless face, long hair, long legs, slim body, good appearance, agelesss, and all these criteria are similar to the concept of Barbie culture. The conclusion of this research that beauty concept in popular culture refers to the beauty concept of Barbie. The researcher finds the other sign, it is a hidden message in this YOU C1000 advertisement that is beauty concept in popular culture incurred the concept of racism, consumerism, and materialism.
| Item Type: | Thesis (Sarjana) |
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| Uncontrolled Keywords: | advertisement; beauty concept; Barbie’s culture; semiotic; racism; consumerism; materialism |
| Subjects: | English Grammar of Standard English |
| Divisions: | Fakultas Adab dan Humaniora > Program Studi Bahasa dan Sastra Inggris |
| Depositing User: | Ilham Nurfauzi |
| Date Deposited: | 28 Aug 2020 09:08 |
| Last Modified: | 28 Aug 2020 09:08 |
| URI: | https://digilib.uinsgd.ac.id/id/eprint/32882 |
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