Pengaruh penetapan harga Ujrah dan kualitas pelayanan terhadap peningkatan volume penjualan pada produk gadai emas di Bank Syari'ah Mandiri Kantor Cabang Pembantu Mohamad Toha Bandung

Malawi, Hamad Nawab Abdul Karim (2021) Pengaruh penetapan harga Ujrah dan kualitas pelayanan terhadap peningkatan volume penjualan pada produk gadai emas di Bank Syari'ah Mandiri Kantor Cabang Pembantu Mohamad Toha Bandung. Masters thesis, UIN Sunan Gunung Djati Bandung.

Preview	Text 1_cover.pdf Download (35kB) | Preview
Preview	Text 2_abstrak.pdf Download (59kB) | Preview
Preview	Text 3_daftarisi.pdf Download (140kB) | Preview
Preview	Text 4_bab1.pdf Download (488kB) | Preview
	Text 5_bab2.pdf Restricted to Registered users only Download (398kB) | Request a copy
	Text 6_bab3.pdf Restricted to Registered users only Download (198kB) | Request a copy
	Text 7_bab4.pdf Restricted to Registered users only Download (408kB) | Request a copy
	Text 8_babv.pdf Restricted to Registered users only Download (201kB) | Request a copy
	Text 9_daftarpustaka.pdf Restricted to Registered users only Download (202kB) | Request a copy

Abstract

The sales Volume can be interpreted as a managerial social process whereby individuals and groups get what they need and want, create, offer, and exchange valuable products with other parties that have an impact on Company's revenue. Some factors that affect the increase in sales volume are the price of Ujrah and quality of service. This research aims to: (1) know how to influence the price to increase sales Volume in gold pawn product in Bank Sharia Mandiri branch office of Mohamad Toha Bandung. (2) to know how to influence the quality of service to increase sales Volume in gold Pawn products in Bank syari'ah Mandiri Branch Office of the helper Mohamad Toha Bandung. (3) to know how to influence the price of Ujrah and quality of service to increase sales Volume in Gold pawnshop product in Bank syari'ah Mandiri Branch Office of the helper Mohamad Toha Bandung.Increased sales volume is the final process of various stages undertaken by the company to increase the value of the company with the effort to set the price of the product offered and maintain the quality of service.The research method used is a quantitative descriptive method. This research uses the secondary data of BSM financial statements from 2014-2018. The techniques used in this study are the classical assumption test which includes the normality test, multicholinearity test, Heteroskesdasitas test, Auto correlation test, testing Koefesien determination, Test T and Test F.The results showed that: (1) The price of Ujrah significantly affects the increase in sales Volume in gold Pawn products PT. Bank Syari'ah Mandiri Branch Office of the assistant Mohamad Toha Bandung. (2) Quality of service significantly affects the increase in sales Volume of gold Pawn Products PT. Bank Syari'ah Mandiri Branch Office of the helper Mohamad Toha Bandung. (3) The price of Ujrah and quality of service significantly affect the increase in sales Volume in gold Pawn product PT. Bank Syari'ah Mandiri Branch Office of the helper Mohamad Toha Bandung.

Actions (login required)

View Item