The English Blending Words in Mass Media

Hanny Bayyinah, Hanny (2014) The English Blending Words in Mass Media. Diploma thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

In the era of globalization, mass media is growing very rapidly. Hence, almost all aspects in life are affected by its development. It does not only have an impact on technology and electronics implications, but also on the communication by means of language. Therefore, the various appearances of language begin to appear. For example, blending as one of word formations that is often used in daily life offers a unique creativity, innovative way, and unusual character with its playful language. It is widely used in English advertising, product naming, promotion, and also daily conversation. From that identification, there are two research questions; 1) What types of English blending words are found in mass media? 2) How are English blending words in mass media constructed? The grand theory used in this study is Ingo’s blending type and rule (2002). There are two blending types: improper and proper blending, while the construction comes into two conventional patterns. The pattern of blending is AB + CD = AD, but there is an exception, where the blending has structure AC instead of AD, and it is only 4 or 6% of all blending. In general, blending that does not correspond to the structure AD are in a clear minority. For this study, the researcher took a descriptive qualitative method using documentation study and book survey. The whole data which had been obtained are 150 data of English blending words, then the researcher took only 30% (45 words) data purposively as the sample of study. The data are taken from electronic and printed mass media. The result showed that in reaction to the type of blending, there are 28 improper blending, 9 proper blending, and 8 English blending words which cannot be categorized as improper nor proper blending because they have different form of second element modifying first element. Seen from word construction, it was found that there are 33 English blending words using rule AD, 8 words using rule AC, 2 words using rule ACE, 1 word using rule BE, and 1 word using rule ADG. In relation to the construction of 28 improper blending words, there are 18 words using rule AD, 7 words using rule AC, 1 word using rule ACE, 1 word using rule ADG, and 1 word using rule BE. From 9 proper blending, it was known that their construction consisted of 7 words using rule AD, 1 word using rule AC, and 1 word using rule ACE. Meanwhile, for those uncategorized ones, all of their constructions using rule AD in total amount of 8 words. iv In conclusion, there are several minority number of words which do not use the conventional rule of blending and are not categorized into two common types of blending. They are called minority words as pursuant to blending type, there are 8 of 45 English blending words which are not part of improper and proper blending. Besides, they are also minority since seen from the different construction of blending words, there are 4 words constructed in irregular pattern consisting of 2 words using rule ACE, 1 word using rule BE, and 1 word using rule ADG. v

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