Ruhiat, Nabila Shofarini (2022) Peirce's Triadic model analysis with masculine representation in men's product online advertisements. Sarjana thesis, UIN Sunan Gunung Djati Bandung.
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Abstract
This study aimed to determine the triadic model or representamen, object, and interpretant from the selected men's products online advertisements. The brands of men’s products are Vaseline Men, Garnier Men, Men’s Biore, and Shiseido Men. This study also determined the masculine representation of each brand through online advertisements. The method used in this study is the qualitative research method. Moreover, the sign relation theory by Charles Sanders Peirce is used in this study to guide the analysis. The first result of this study discovered that there are two kinds of signs used on the selected men's products online advertisements to advertise, inform, and represent masculinity which is through icons and symbols. The iconic triadic model is identified through the use of images and graphic effects. Meanwhile, the symbol triadic model is identified through the use of written text. Secondly, the masculine representation is shown through the use of iconic and symbol sign relations. The masculine values are seen through the color association aspect identified from the product designs and online advertisements’ posters and the aspect of physical appearance which is shown through the physique of the male model included in the advertisements which represents the masculine value of being manly, strong, and efficient.
| Item Type: | Thesis (Sarjana) |
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| Uncontrolled Keywords: | masculine representation; online advertisements; semiotic; triadic model. |
| Subjects: | Philosopy and Theory > Semiotics Linguistics |
| Divisions: | Fakultas Adab dan Humaniora > Program Studi Sastra Inggris |
| Depositing User: | Nabila Shofarini Ruhiat |
| Date Deposited: | 30 Nov 2022 06:17 |
| Last Modified: | 30 Nov 2022 06:17 |
| URI: | https://digilib.uinsgd.ac.id/id/eprint/61205 |
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