Semiotic analysis on the Seminar and Workshop Brochure of Universities in Bandung

Assegaf, Aldhillah Muhammad (2017) Semiotic analysis on the Seminar and Workshop Brochure of Universities in Bandung. Diploma thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

Advertisement is media of persuasive communication aimed to influencing, persuading the public. It can be found anywhere in newspaper, magazine, radio, brochure and television. Brochure is a one of adv with interesting layout that contains information about all the potential which will be promoted. In this research, the researcher has analyzed the seminar and workshop brochures of some universities in Bandung. The problem in this research then formulated into two questions: (1) What are semiotic elements in the seminar and workshop brochures of universities in Bandung (2) What is the relation between the text and the pictures on the seminar and workshop brochures of universities in Bandung. This research used Peirce theory of semiotic to analyze the seminar and workshop brochures. Peirce theory of semiotic includes representamen, object, and interpretant. The method of this research used qualitative method because the data consist of words and pictures. The data in this research are pictures taken from the website Google Images. Technique of collecting data in this research are collecting, and identifying data which used English on the brochure. Then the step of analyzing data are (1) Analyze the semiotic element in seminar and workshop brochures of universities in Bandung, (2) What is the relation between the text and pictures on the seminar and workshop brochure of universities in Bandung. The result of this research shows that every selected seminar and workshop brochures that analyze in this research have representament, Object and Interpretant. The representament and object from each brochure such as title, tagline, speaker, the ticket, guest start, contact person and the date. Then the Interpretant is something that comes to the reader’s mind related to the representament and object. The relation between the text and the picture are related to each other. From the relation between the text and pictures, the reseacrher got a conclusion that the whole component put out signs which related to one another.

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