An Analysis Of The Coca-cola's Advertisement On "Tasted The Feeling"Version

Amelia, winda (2017) An Analysis Of The Coca-cola's Advertisement On "Tasted The Feeling"Version. Diploma thesis, Uin Sunan Gunung Djati Bandung.

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Abstract

The research is to know the signifier verbal and nonverbal signs on “tasted the feeling” version on advertisements, to know the signified verbal and nonverbal sign on the advertisement, Further, to know the myth that motivates those advertisements. The method of this research is a descriptive qualitative method because semiotic analysis rarely uses the qualitative method. It means that the writer collects the advertisements which are going to be analyzed, then, analyze them, and interprets them in a description. There are 21 images from video on advertisements. The writer is interested in analyzing them because there are many deep meanings which are delivered to the readers. Those are collected from some video of the coca-colas company advertisement on “tasted the feeling” version, In analyzing those advertisements, the writer finds some signs in each version of the advertisement. Those are 21 signs in “tasted the feeling” version. Beside that, the writer finds that all of those advertisements have the same verbal sign and the relation between text and content of an advertisement. Only the third and the fourth image have the same images. The result shows that the signifier verbal and nonverbal on video and the data are variation.The signifier verbal signs and nonverbal sign are inputs that they receive in that video. The input can be selected the signs meaning from text, images for every scene and lyric of the video. The inputs can be selected a verbal and nonverbal sign are from every scene, as like slogan of “the tasted the feeling “advertisement.

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