Asih, Fina Yunia (2023) Pengaruh Self Control dan dukungan sosial terhadap online Impulse Buying Behavior pada generasi Z pengguna e-Commerce. Sarjana thesis, UIN Sunan Gunung Djati Bandung.
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Abstract
The problem of online impulsie buying occurs in generation Z, especially among students at the major of Sociology Sunan Gunung Djati Bandung State Islamic University based on published data leads. Therefore, this study aims to determine whether self-control and social support influence online impulse buying behaviour in generation Z e-commerce users. The design of this study uses a quantitative method with a predictive research. A total of 215 students of the Sociology at UIN Sunan Gunung Djati Bandung agreed to participate in this study, obtained by accidental sampling technique. The results of this study show that the value of F = 94,666 and the p-value is .000 <.05, which indicates that self-control and social support simultaneously influence online impulse buying behaviour in generation Z e-commerce users with an influence size of 59.3%. Meanwhile, partially, social support from significant others, family and friends does not have any impact on the online impulse buying behaviour of generation Z e-commerce users. This research proves that internal factors suppress impulsive online buying in generation Z more than external factors.
| Item Type: | Thesis (Sarjana) |
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| Uncontrolled Keywords: | self control; dukungan sosial; impulse buying; pembelian impulsif; generasi Z; E-commerce;psikologi |
| Subjects: | Differential and Developmental Psychology > Individual Psychology, Characters Differential and Developmental Psychology > Psychology of Young People Twelve to Twenty Differential and Developmental Psychology > Psychology of Adults Applied Psychology > Industrial Psychology |
| Divisions: | Fakultas Psikologi > Program Studi Psikologi |
| Depositing User: | Fina Yunia Asih |
| Date Deposited: | 27 Feb 2023 00:38 |
| Last Modified: | 27 Feb 2023 00:38 |
| URI: | https://digilib.uinsgd.ac.id/id/eprint/64765 |
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