Illocutionary act in the slogans of selected laptop advertisements

Nabila, Risa (2023) Illocutionary act in the slogans of selected laptop advertisements. Sarjana thesis, UIN Sunan Gunung Djati Bandung.

Preview	Text (COVER) 1_cover.pdf Download (89kB) | Preview
Preview	Text (ABSTRAK) 2_abstrak.pdf Download (111kB) | Preview
Preview	Text (DAFTAR ISI) 3_daftarisi.pdf Download (118kB) | Preview
Preview	Text (BAB I) 4_bab1.pdf Download (167kB) | Preview
	Text (BAB II) 5_bab2.pdf Restricted to Registered users only Download (525kB) | Request a copy
	Text (BAB III) 6_bab3.pdf Restricted to Registered users only Download (530kB) | Request a copy
	Text (BAB IV) 7_bab4.pdf Restricted to Registered users only Download (677kB) | Request a copy
	Text (BAB V) 8_bab5.pdf Restricted to Registered users only Download (98kB) | Request a copy
	Text (DAFTAR PUSTAKA) 9_daftarpustaka.pdf Restricted to Registered users only Download (396kB) | Request a copy

Abstract

Advertisement is a form of communication that has a certain message that aims to persuade and attract consumer interest. In this case, the slogan is one way to make consumers interested in buying the advertised product. This research focuses on the types and purposes of illocutionary acts in selected laptop advertising slogans. The formulation of this research problem is made in two questions: (1) What are the types of illocutionary acts in the slogan of selected laptop advertisements? (2) What are the purposes of the slogan of selected laptop advertisements? To answer the research questions, this research uses Searle's (1976) theory. The method used in this research is a qualitative descriptive method, the data were taken from the websites of various slogans. Based on the results of the data analysis found, there are 30 slogan data which can be divided into three types of illocutionary acts, namely representative, commissive and directive. There are 7 slogans of the representative type, 17 commissives, 6 directives, and there is no data indicating the expressive or declarative type. The illocutionary meaning of the selected laptop advertising slogan has a message of promising quality, emphasizing the use of the product and inviting consideration so that consumers buy the product.

Actions (login required)

View Item