Positive politeness strategies used by Taylor Swift and Martin McDonagh in Variety youtube channel

Sagita, Desy Fitriani (2024) Positive politeness strategies used by Taylor Swift and Martin McDonagh in Variety youtube channel. Sarjana thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

In communication interactions, positive politeness strategies are very important for someone to use to maintain a positive face on the other person. Using positive politeness strategies also helps someone to communicate well and build good communication relationships. This research examines the use of positive politeness strategies and the factors that influence the use of positive politeness strategies used by Taylor Swift and Martin McDonagh as guest stars on the Variety YouTube channel. This research focuses on two statement of problems: (1) What the positive politeness strategies are used by Taylor Swift and Martin McDonagh in Variety talk show, and (2) What are the factors that contribute to the choice of positive politeness strategies used by Taylor Swift and Martin McDonagh in Variety talk show. In answering the two statement of problems, the researcher used the theory of positive politeness strategies by Brown and Levinson (1987). The method used in this research is a descriptive qualitative approach, namely that uses descriptive formats such as spoken words and written information without using statistical procedures. There are 135 data from 15 positive politeness strategies used by Taylor Swift and Martin McDonagh. There are 78 data from 15 positive politeness strategies used by Taylor Swift with the intensivy interest strategy being the most dominant used. Meanwhile, the positive politeness strategy used by Martin was 57 data from 14 positive politeness strategies used with the seek agreement strategy being the most dominant. Additionally, Taylor Swift and Martin McDonagh implemented this strategy by taking into payoffs and circumstances: sociological variables.

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