Cahaya, Intan (2024) Pengaruh popularitas artis terhadap perilaku pemilih dalam keterpilihan Dadang Supriatna-Sahrul Gunawan pada Pilkada 2020 di Kecamatan Cileunyi Kabupaten Bandung. Sarjana thesis, UIN Sunan Gunung Djati Bandung.
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Abstract
INDONESIA: Penelitian ini bertujuan untuk mengetahui pengaruh popularitas artis terhadap perilaku pemilih dalam keterpilihan Dadang Supriatna- Sahrul Gunawan pada Pilkada 2020 di Kecamatan Cileunyi Kabupaten Bandung. Popularitas artis diyakini dapat menarik minat dan mempengaruhi pilihan masyarakat dalam memilih pemimpin. Hal ini menjadi menarik untuk diteliti karena Sahrul Gunawan memiliki latar belakang sebagai artis terkenal. Metode penelitian yang digunakan adalah deskriptif verifikatif dengan pendekatan kuantitatif. Data diperoleh melalui penyebaran kuesioner kepada 400 responden di Kecamatan Cileunyi dengan bantuan perangkat lunak IBM SPSS versi 25.0. Dari hasil penelitian, uji t (parsial) menunjukkan bahwa nilai signifikansi popularitas (X) terhadap perilaku pemilih (Y) adalah 0,000 < 0,05 dan nilai t hitung 13,057 > nilai t tabel 6,297. Oleh karena itu, dapat disimpulkan bahwa hipotesis nol (Ho1) ditolak, dan hipotesis alternatif (Ha1) diterima. ENGLISH: This research aims to examine the impact of celebrity popularity on voter behavior in the election of Dadang Supriatna-Sahrul Gunawan in the 2020 Regional Election in the Cileunyi Subdistrict, Bandung Regency. Celebrity popularity is believed to attract interest and influence the public's choices in selecting leaders. This study is particularly interesting as Sahrul Gunawan has a background as a well-known artist. The research methodology employed is descriptive-verification with a quantitative approach. Data were obtained through the distribution of questionnaires to 400 respondents in the Cileunyi Subdistrict, aided by IBM SPSS software version 25.0. The partial t-test results indicate that the significance value of popularity (X) on voter behavior (Y) is 0.000 < 0.05, and the t-value is 13.057 > the t-table value of 6.297. Therefore, it can be concluded that the null hypothesis (Ho1) is rejected, and the alternative hypothesis (Ha1) is accepted.
| Item Type: | Thesis (Sarjana) |
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| Uncontrolled Keywords: | Popularitas; Artis; Perilaku Pemilih; Pilkada; Sahrul Gunawan; Kecamatan Cileunyi |
| Subjects: | Political dan Government Science Political dan Government Science > Research and Statistical Methods |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Politik |
| Depositing User: | Intan Cahaya |
| Date Deposited: | 05 Aug 2024 03:52 |
| Last Modified: | 05 Aug 2024 03:52 |
| URI: | https://digilib.uinsgd.ac.id/id/eprint/93050 |
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