Criticism and politeness strategies in the TikTok comment section on Le Sserafim's Coachella performance

Mustafa, Salma Aprilia (2025) Criticism and politeness strategies in the TikTok comment section on Le Sserafim's Coachella performance. Sarjana thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

In online spaces where public figures are frequently evaluated, netizens often attempt to express criticism while still trying to maintain social harmony and minimize offense. This research aims to identify the types of criticism and to analyze how criticism is expressed through politeness strategies in social media regarding Le Sserafim’s performance, using Nguyen’s criticism theory (2005) and Brown and Levinson’s politeness theory (1987) as the main framework. The method used in this research is qualitative content analysis. Data were collected from comments in Le Sserafim’s official account, focusing on comments that contain evaluative or criticial content. Based on 45 data were taken, the results of this study found types of criticism: direct criticism, indirect criticism, and combined criticism. The direct criticism is the most used in this research where netizen is straight forward and explicitly give honest criticism about the performance skill. Regarding the politeness strategy, all four types of politeness strategy was found with the most used is bald on record, followed with positive politeness, off record, and negative politeness. Since criticism is an act of FTA, it is naturally linked to politeness as a way of avoiding the FTA when offering criticism. This shows that the use of politeness strategies can be employed in conveying criticism on social media to reduce face damage to the recipients of criticism and also help make the criticism more palatable and objective. Furthermore, it was discovered the complex way people navigate context fan culture and digital communication when reacting to public performances on social media platforms.

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