Manajemen media sosial Instagram sebagai sarana pemberitaan: Studi deskriptif akun Instagram @infobekasi

Putri, Yola Meilani (2024) Manajemen media sosial Instagram sebagai sarana pemberitaan: Studi deskriptif akun Instagram @infobekasi. Sarjana thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

INDONESIA: Penelitian ini dilatarbelakangi oleh semakin meningkatnya penggunaan media sosial sebagai sarana penyebaran informasi,termasuk ditingkat lokal seperti akun Instagram @infobekasi yang berperan sebagai media berita bagi masyarakat Bekasi.Penelitian ini bertujuan untuk menganalisis manajemen media sosial @infobekasi berdasarkan empat fungsi manajemen POAC(Planning,Organizing,Actuating,Controlling). Metode penelitian yang digunakan adalah deskriptif kualitatif melalui wawancara mendalam dengan tiga informan utama, observasi, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa perencanaan dilakukan melalui jadwal unggahan harian, mingguan, dan rencana jangka panjang; pengorganisasian dibagi dalam tiga peran utama (lapangan, editor, admin); pelaksanaan dilakukan melalui alur internal dan eksternal; dan pengawasan dilakukan dengan memantau insight Instagram sebagai indikator keberhasilan konten. ENGLISH: This study is motivated by the increasing use of social media as a means of disseminating information, including at the local level, such as the Instagram account @infobekasi, which serves as a news medium for the people of Bekasi. The aim of this research is to analyze the social media management of @infobekasi based on the four management functions of POAC (Planning, Organizing, Actuating, Controlling). This research employs a descriptive qualitative method through in-depth interviews with three key informants, observation, and document analysis. The results indicate that planning is carried out through daily, weekly, and long-term posting schedules; organizing is divided into three main roles (field reporter, editor, and admin); actuating is implemented through internal and external workflows; and controlling is performed by monitoring Instagram insights as indicators of content success.

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