Perilaku Impulsive Buying pada mahasiswa berdasarkan perbedaan tipe Self Construal dan jenis kelamin : Studi terhadap mahasiswa FEBI di UIN Sunan Gunung Djati Bandung

Rumyati, Rumyati (2021) Perilaku Impulsive Buying pada mahasiswa berdasarkan perbedaan tipe Self Construal dan jenis kelamin : Studi terhadap mahasiswa FEBI di UIN Sunan Gunung Djati Bandung. Sarjana thesis, UIN Sunan Gunung Djati Bandung.

Preview	Text (COVER) 1_cover.pdf Download (66kB) | Preview
Preview	Text (ABSTRAK) 2_abstrak.pdf Download (375kB) | Preview
Preview	Text (DAFTAR ISI) 3_daftarisi.pdf Download (433kB) | Preview
Preview	Text (BAB I) 4_bab1.pdf Download (420kB) | Preview
	Text (BAB II) 5_bab2.pdf Restricted to Registered users only Download (1MB) | Request a copy
	Text (BAB III) 6_bab3.pdf Restricted to Registered users only Download (981kB) | Request a copy
	Text (BAB IV) 7_bab4.pdf Restricted to Registered users only Download (814kB) | Request a copy
	Text (BAB V) 8_bab5.pdf Restricted to Registered users only Download (289kB) | Request a copy
	Text (DAFTAR PUSTAKA) 9_daftarpustaka.pdf Restricted to Registered users only Download (472kB) | Request a copy

Abstract

INDONESIA : Adanya e-commerce dan penambahan pembangunan mall memudahkan para konsumen dalam mengkonsumsi suatu produk atau barang. Sepanjang pandemi covid-19 perilaku pembelian impulsif meningkat. Sebagai Universitas Islam Negeri, harapannya mahasiswa bisa menerapkan nilai-nilai ajaran agama dalam segala aspek kehidupan. Salah satunya dalam hal pengkonsumsian suatu produk. Negara Indonesia adalah salah satu negara di Asia Tenggara yang didefinisikan dengan negara kolektivis dengan kecenderungan memiliki self construal interdependent dan impulsive buying yang rendah. Meskipun mahasiswa FEBI UIN Bandung sudah menunjukkan self construal interdependent, namun fenomena impulsive buying di fakultas ini masih terjadi. Penelitian ini adalah penelitian komparatif yang bertujuan untuk mengetahui perbedaan impulsive buying pada mahasiswa berdasarkan perbedaan tipe self construal dan jenis kelamin. Sampel yang digunakan sebanyak 304 mahasiswa berdasarkan tabel Isaac Micheal. Pengambilan data menggunakan alat ukur Impulsive Buying Tendency (IBT) dari Verplanken & Herabdi (2003) dan beberapa item dari Weaver et al (2011) serta Self Construal Scale dari Singelis (1994). Teknik sampling yang digunakan adalah purposive sampling. Hasil penelitian menunjukkan tidak adanya perbedaan impulsive buying berdasarkan tipe self construal dan adanya perbedaan impulsive buying berdasarkan jenis kelamin. ENGLISH : The existence of e-commerce and the addition of mall construction makes it easier for consumers to consume a product or goods. Throughout the COVID-19 pandemic, impulsive buying behavior has increased. As a State Islamic University, it is hoped that students can apply the values of religious teachings in all aspects of life. One of them in terms of consumption of a product. Indonesia is one of the countries in Southeast Asia which is defined as a collectivist country with a tendency to have low self-construal interdependent and impulsive buying. Even though the students of FEBI UIN Bandung have shown self-construal interdependence, the phenomenon of impulsive buying in this faculty still occurs. This study is a comparative study that aims to determine the differences in impulsive buying in students based on differences in the type of self-construal and gender. The sample used was 304 students based on Isaac Micheal's table. Data were collected using the Impulsive Buying Tendency (IBT) measuring instrument from Verplanken & Herabdi (2003) and several items from Weaver et al (2011) and the Self Construal Scale from Singelis (1994). The sampling technique used is purposive sampling. The results showed that there were no differences in impulsive buying based on the type of self-construal and there were differences in impulsive buying based on gender.

Actions (login required)

View Item