Politeness strategies used in Joe Biden’s campaign speech in ABC’s news YouTube video

Pathir, Kandaga Surya Ardina (2024) Politeness strategies used in Joe Biden’s campaign speech in ABC’s news YouTube video. Sarjana thesis, UIN Sunan Gunung Djati Bandung.

Preview	Text (COVER) COVER.pdf Download (71kB) | Preview
Preview	Text (ABSTRAK) ABSTRAK.pdf Download (224kB) | Preview
Preview	Text (BAB I) BAB I.pdf Download (195kB) | Preview
	Text (BAB II) BAB II.pdf Restricted to Registered users only Download (340kB) | Request a copy
	Text (BAB III) BAB III.pdf Restricted to Registered users only Download (175kB) | Request a copy
	Text (BAB IV) BAB IV.pdf Restricted to Registered users only Download (826kB) | Request a copy
	Text (BAB V) BAB V.pdf Restricted to Registered users only Download (113kB) | Request a copy
	Text (DAFTAR PUSTAKA) DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (175kB) | Request a copy

Abstract

Politeness is a ways how individuals utilize language to uphold positive social relationships, preserve face, and navigate the intricacies of social interaction. The research aims to explore and understand the politeness strategies employed by Joe Biden in his campaign speeches using the politeness theory proposed by Brown and Levinson (1987). In his campaign speech, Joe Biden employed politeness strategies to foster trust and belief in his words, reflecting a deliberate selection of language in accordance with English rules. Moreover, the perception of politeness may vary across different cultural and environmental contexts. The method used in this research is descriptive qualitative through practical explanation of theory and research through descriptive narratives. The results the study identified a total of 150 instances of politeness strategies, with a predominant use of bald-on-record strategies (66 instances), followed by positive politeness strategies (63 instances). The lesser use of negative politeness strategies (12 instances) and off-record (9 instances). Meanwhile, In examining the factors that influenced politeness strategies in Joe Biden's campaign speech, the analysis revealed a nuanced approach to all politeness strategies. In Joe Biden campaign speech the researcher identified four key elements: payoff, social distance, power, and ranking of imposition.

Actions (login required)

View Item