Retorika dakwah Ustaz Bani Hasyim pada acara Islam itu indah Trans TV

Hidayat, Muhammad Aqsha Irvi (2026) Retorika dakwah Ustaz Bani Hasyim pada acara Islam itu indah Trans TV. Sarjana thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

BAHASA INDONESIA : Penelitian ini bertujuan untuk membedah secara mendalam retorika dakwah yang digunakan oleh Ustaz Bani Hasyim. Fokus kajiannya diarahkan pada cara beliau membangun kepercayaan jemaah (Ethos), menyentuh sisi emosional pendengar (Pathos), serta menyusun argumen yang logis (Logos). Metode penelitian yang digunakan adalah studi kasus kualitatif dengan teori retorika klasik Aristoteles Ethos menitikberatkan pada kredibilitas penceramah, Pathos melihat kedekatan emosional dengan audiens, dan Logos menguji kekuatan nalar serta argumen logis yang digunakan dalam narasi dakwahnya. Hasil penelitian menunjukkan bahwa Ustaz Bani Hasyim sangat piawai dalam memadukan ketiga unsur retorika tersebut. Kredibilitas (Ethos) beliau terlihat dari pembawaan yang santun namun berwibawa. Sisi emosional (Pathos) dibangun lewat sisipan humor dan cerita-cerita keseharian yang sangat dekat dengan kehidupan audiens. Sementara itu, nalar logis (Logos) ditampilkan melalui penyederhanaan konsep agama yang rumit menjadi analogi sederhana yang mudah dicerna. ENGLISH : This study aims to thoroughly examine the preaching rhetoric employed by Ustaz Bani Hasyim. The focus of the study is directed toward how he builds the congregation’s trust (Ethos), appeals to the emotional side of the audience (Pathos), and constructs logical arguments (Logos). The research method used is a qualitative case study based on Aristotle’s classical rhetoric theory. Ethos emphasizes the credibility of the preacher, Pathos examines the emotional connection with the audience, and Logos analyzes the strength of reasoning and logical arguments used in his preaching narratives.The findings of the study reveal that Ustaz Bani Hasyim is highly skillful in combining these three rhetorical elements. His credibility (Ethos) is reflected in his polite yet authoritative manner of delivery. The emotional aspect (Pathos) is developed through the inclusion of humor and everyday stories that closely relate to the audience’s lives. Meanwhile, the logical aspect (Logos) is demonstrated through his ability to simplify complex religious concepts into simple analogies that are easy to understand.

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