Produksi program siaran podcast Bincang Cinta Zakat di BAZNAS TV

Herdiansyah, Rizki (2026) Produksi program siaran podcast Bincang Cinta Zakat di BAZNAS TV. Sarjana thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

Program Bincang Cinta Zakat merupakan program podcast yang diproduksi dan disiarkan secara konsisten oleh BAZNAS TV sejak 18 Juni 2021, mengangkat tema zakat, filantropi Islam, dan isu sosial kemasyarakatan sebagai media dakwah di era digital. Namun demikian, keberhasilan sebuah program siaran tidak hanya ditentukan oleh isi dan narasumber yang dihadirkan, tetapi juga oleh pengelolaan proses produksi secara sistematis. Tujuan penelitian ini adalah untuk mengetahui pelaksanaan tahap pre-production planning, setup and rehearsal, production, dan post production dalam produksi Program Podcast Bincang Cinta Zakat di BAZNAS TV. Penelitian ini menggunakan teori Four Stage of Television Production yang dikemukakan oleh Alan Wurtzel (1995) sebagai landasan analisis. Teori tersebut menjelaskan bahwa proses produksi program siaran dilaksanakan melalui empat tahapan utama yang saling berkaitan, yaitu pre-production planning, setup and rehearsal, production, dan post production, yang secara bersama-sama membentuk satu kesatuan proses dalam menghasilkan program siaran yang berkualitas. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, dengan data yang diperoleh melalui wawancara, observasi, dan dokumentasi terhadap tim produksi BAZNAS TV. Hasil penelitian menunjukkan bahwa proses produksi Program Podcast Bincang Cinta Zakat berlangsung melalui empat tahapan yang saling berkaitan. Pada tahap pre-production planning, proses diawali dengan penentuan ide dan tema, penyusunan konsep program dan rundown, penentuan narasumber, penjadwalan, hingga administrasi produksi. Tahap setup and rehearsal meliputi penataan studio dan peralatan produksi, koordinasi kru, serta briefing sebelum perekaman. Tahap production dilaksanakan berpedoman pada rundown yang tidak digunakan secara kaku. Adapun tahap post production mencakup penyuntingan gambar dan suara, final cut dan quality control, serta publikasi dan evaluasi program. Kesimpulan penelitian ini menunjukkan bahwa produksi Program Podcast Bincang Cinta Zakat di BAZNAS TV merupakan rangkaian proses komunikasi yang melibatkan perencanaan pesan, pengelolaan sumber daya produksi, pengemasan pesan dakwah, penyuntingan, pengawasan, hingga pertimbangan terhadap khalayak, sehingga menjadikan program ini sebagai salah satu bentuk pemanfaatan media digital yang komunikatif dan relevan dalam menyampaikan pesan zakat kepada masyarakat. The “Bincang Cinta Zakat” program is a podcast produced and broadcast consistently by BAZNAS TV since June 18, 2021, addressing the themes of zakat, Islamic philanthropy, and social issues as a medium for da’wah in the digital age. However, the success of a broadcast program is not only determined by its content and the guests featured but also by the systematic management of the production process. The purpose of this study is to examine the implementation of the pre-production planning, setup and rehearsal, production, and post-production stages in the production of the “Bincang Cinta Zakat” podcast program at BAZNAS TV. This study uses the “Four Stages of Television Production” theory proposed by Alan Wurtzel (1995) as the analytical framework. This theory explains that the production process of a broadcast program is carried out through four main, interrelated stages: pre-production planning, setup and rehearsal, production, and post-production, which together form a unified process in producing high-quality broadcast programs. This study employs a qualitative approach using case study methods, with data collected through interviews, observations, and documentation of the BAZNAS TV production team. The results of the study indicate that the production process for the “Bincang Cinta Zakat” podcast program proceeds through four interrelated stages. In the pre-production planning stage, the process begins with determining ideas and themes, developing the program concept and rundown, selecting guests, scheduling, and handling production administration. The setup and rehearsal stage involves arranging the studio and production equipment, coordinating the crew, and conducting a pre-recording briefing. The production stage is carried out in accordance with a rundown that is not followed rigidly. The post-production stage includes video and audio editing, final cut and quality control, as well as program publication and evaluation. The conclusion of this study indicates that the production of the “Bincang Cinta Zakat” podcast program on BAZNAS TV is a series of communication processes involving message planning, production resource management, packaging of da’wah messages, editing, supervision, and consideration of the audience, thereby making this program a communicative and relevant form of digital media utilization in conveying the message of zakat to the public.

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