Pengaruh kualitas pelayanan dan identitas branding batukaras kalcer (BK Jams) terhadap kepercayaan publik pada Dinas Pariwisata dan Kebudayaan Kabupaten Pangandaran

Fadillah, Muhammad Jodi (2026) Pengaruh kualitas pelayanan dan identitas branding batukaras kalcer (BK Jams) terhadap kepercayaan publik pada Dinas Pariwisata dan Kebudayaan Kabupaten Pangandaran. Sarjana thesis, Universitas Islam Negeri Sunan Gunung Djati Bandung.

Preview	Text Cover.pdf Download (38kB) | Preview
Preview	Text Abstract (2).pdf Download (27kB) | Preview
Preview	Text Keterangan Bebas Plagiarism.pdf Download (28kB) | Preview
Preview	Text Daftar isi (2).pdf Download (113kB) | Preview
Preview	Text Bab 1.pdf Download (230kB) | Preview
	Text Bab 2.pdf Restricted to Registered users only Download (365kB) | Request a copy
	Text Bab 3.pdf Restricted to Registered users only Download (380kB) | Request a copy
	Text Bab 4.pdf Restricted to Registered users only Download (398kB) | Request a copy
	Text Bab 5.pdf Restricted to Registered users only Download (32kB) | Request a copy
	Text Daftar Pustaka (2).pdf Restricted to Registered users only Download (174kB) | Request a copy
	Text Lampiran.pdf Restricted to Repository staff only Download (1MB) | Request a copy

Abstract

Public trust is an important aspect in the successful implementation of regional tourism policies. In the context of tourism development in Batukaras Beach, Pangandaran Regency, improving tourism public service quality and strengthening the branding identity of Batukaras Kalcer (BK Jams) are considered factors that may contribute to shaping public perceptions of the credibility and capability of local government in managing tourism destinations. However, there remains a gap regarding the extent to which these two factors influence public trust, particularly in relation to the consistency between the destination identity that has developed and the actual service experiences perceived by the community and tourists. This study aims to determine and analyze the extent of the influence of tourism public service quality and Batukaras Kalcer (BK Jams) branding identity on public trust in the Department of Tourism and Culture of Pangandaran Regency. This research employed a quantitative approach using a survey method. The sample consisted of 150 tourists visiting Batukaras Beach selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS software. The results indicate that the research instruments fulfilled the required validity and reliability criteria. Tourism public service quality had a negative effect of -0.113 or -11.3% on public trust; however, the effect was not statistically significant, with a p-value of 0.414 > 0.05. Meanwhile, Batukaras Kalcer (BK Jams) branding identity had a positive effect of 0.346 or 34.6% on public trust and was statistically significant, with a p-value of 0.009 < 0.05. Simultaneously, tourism public service quality and Batukaras Kalcer branding identity explained 7% of the variance in public trust (R² = 0.070), while the remaining variation was influenced by other factors outside the research model. Based on these findings, Batukaras Kalcer branding identity represents a more dominant factor in building public trust compared to tourism public service quality. Therefore, the Pangandaran Regency Government is expected to maintain the strengthening of local identity-based branding strategies while improving tourism public services through more responsive, informative, and community-oriented service delivery.

Actions (login required)

View Item