The understanding of employees and English Department Students on Slogan of Car Advertising

Prasetya, Handri (2013) The understanding of employees and English Department Students on Slogan of Car Advertising. Diploma thesis, UIN Sunan Gunung Djati Bandung.

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Abstract

This research has analyze the slogan of car advertising meaning. The researcher compares the employees and students understanding about the slogan in car advertisements and find some respondents that have same and different understanding about the slogan in car advertising. This research focuses on finding the factors that make they have different understanding about the slogan in car advertising. Based on that background, the researcher has addressed three problem: 1.) How do employees understand about the slogans of cars advertisements? 2.) How do students understand about the slogans of car advertisements? 3.) What are the factors that make them have different understanding about slogan in car advertisements? This research uses descriptive qualitative method. It is applied to describe the lexical and contextual meaning from the employees and the students understanding. Data were obtain by questionnaire given the respondents. This research uses judge expert to get assessment in employees and students understanding. The results of this research are: 1.) The employees understand about the slogan in the lexical and contextual meaning. 2.) The students not understand about the slogan in the lexical and understand about the slogan in the contextual meaning. 3.) There are several factors that make they have different understanding, such as: Level of understanding, Knowledge about the products and status of respondents. As the result, the employees more understand than the students about the slogan in the lexical meaning and in the contextual meaning because the good translator must know about the slogan, because it purpose to transfused identical of the ideas, composition and characters of the original work to another language.

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