Developing Digital Marketing During the Covid-19 Pandemic in Indonesia

Nurjaman, Kadar (2021) Developing Digital Marketing During the Covid-19 Pandemic in Indonesia. INFLUENCE: International Journal of Science Review, 3 (2). pp. 145-155. ISSN 2808-1471

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Abstract

The emergence of the covid-19 virus has caused various new problems in different countries, including Indonesia. Many office activities have started to apply to the work-from-home policy. This then causes various industrial activities to experience disruption. In addition, many business people complain because of social distancing, so there is a significant decrease in human interaction. These things then make it difficult for business owners to survive. Digital marketing can then be presented as a solution to this problem. This study aims to see the implementation of digital marketing developments during the pandemic. This research was conducted using a qualitative approach through data obtained from various research results and previous studies. The results of this study found that ten digital marketing strategies can be applied during the current Covid-19 pandemic, namely: staying connected with customers/clients, making sure businesses are easy to find on the internet, using pay-per-click (PPC) advertising, making sure digital assets are continuously updated, prepare the company to bounce back, find good opportunities to provide discounts, optimize ‘local SEO, be flexible and apply the most relevant strategies, stay calm and don’t panic, and stay positive, this situation will get better soon.

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